Want to know what your brand’s Twitter audience demographics are? PeekAnalytics tells you how active your brand or hashtag’s audience is on various social media platforms; gives you gender, age, geographic, education, income and industry demographics; and insights into your audience’s insights. Here’s how it works. Read →
Social media platforms are used by 66% of the U.S. online adult population. Of those adults, nearly two-thirds say that staying in touch with friends and family is a “major reason” for using these platforms, according to new data from the Pew Internet & American Life Project. Half of them list reconnecting with old friends as a major reason to use Facebook, Twitter, LinkedIn, or other social media networks. Read →
A recent study by Magid Generational studies breaks down the use of media by generation and time of day. The data reveals that, based on the time spent with each media for those ages 15-46, Facebook is more popular than TV during work hours. The major daytime Facebook users are millennials. Read →
Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers. The big trends? Social media use is growing overall and becoming more mobile. And social media users are more likely to spend money and to influence how others spend money. Read →
New data from comScore shows that micro-blogging platform Tumblr has experienced significant growth over the past year, with visitor numbers growing from 4.2 million in July 2010 to 13.4 million in July 2011, a growth rate of 218%. Tumblr’s demographic is heavily skewed toward younger generations, with 50% of the site’s visitor base under age 25. Read →
65% of online adults now use social networking sites like Twitter, Facebook or LinkedIn, up from 61% one year ago, according to the latest report from the Pew Internet & American Life Project. And, for the first time, it means that half of all adults (50%) use social networking sites. Read →
New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →
A recent Affluence Collaborative survey reveals that wealthy internet users connect with brands on different social networks than the general population, and also connect with brands for different reasons than the general population. Read →
UPDATE: With our redesign in January 2010, Social Media Statistics has become a category on Social Media at Work, with posts for each new study we find. You can see all social media research posts by clicking on the link to that category, and you can follow @TWTRSTATS to see tweets about the latest social [...] Read →
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