UPDATE 1/17/2010: Chris Carson has pointed out that the Wisp social media strategy doesn’t seem to be driving much engagement, at least not on Facebook. The Wisp Facebook page currently has a meager 95 fans, and no content posted by either Wisp or the fans. Maybe the brand’s “stealth” strategy is just a little too [...] Read →
Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the December 2009 massive delays played out visibly on Twitter and Facebook. More than 2,000 people were trapped in the Channel Tunnel on a Friday night after five trains broke down due to [...] Read →
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition [...] Read →