IBM doesn’t have a corporate Twitter ID because “we want the IBMers in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the [...] Read →
The Home Depot’s Nick Ayres and Sarah Molinari covered how they’ve built their social media program and how they staff and run it today, as well as a few lessons they have learned, in a case study at BlogWell Atlanta. Here are a few of their ideas: Listening is a start, but it’s only the [...] Read →
What they did. What Google did, telling China where to get off, marks a geopolitical epoch: I can’t think of another example of a commercial entity risking it’s commercial interests to stand against tyranny. Read →
Operation Smile launched its 140 Smiles campaign in connection with TWTRCON SF 09 , the first of our Twitter business conferences, to raise enough money to provide 140 smiles, that is, 140 surgeries to repair cleft palates among children. Each surgery costs $240. In this a video at Ragan’s PR Daily, Renee Hamilton, social media strategist, provides [...] Read →
Showtime’s “Ronna and Beverly” might be the most buzzed about television show … never actually to become a television show. The sitcom focuses on two fifty-something yentas living in Boston and promoting their self-help guide, Read →
When four police officers were shot and killed in a coffee shop near Seattle in late November, local media mobilized to follow law enforcement as the suspect was tracked down. It wasn’t the first time social networking, and especially Twitter was used to supplement media coverage, but this time it made breakthroughs in substantial and useful [...] Read →
Drew Olanoff was diagnosed with Hodgkin’s Lymphoma in May of 2009. Instead of moping, he launched BlameDrewsCancer.com where on Twitter you could blame his cancer for whatever you like. The hook? By doing so, he promised that he would find a way to raise one dollar for each unique person who blamed his cancer for something. Read →
H&R Block’s new social-media plan has at its core a 1,000-member tax-professional team, chosen from 100,000 H&R employees across the country, who have been “social-media-qualified.” The tax team will answer questions directly, but also will “listen” in to concerns or problems being discussed within communities and forums and respond accordingly. Read →
Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the December 2009 massive delays played out visibly on Twitter and Facebook. More than 2,000 people were trapped in the Channel Tunnel on a Friday night after five trains broke down due to [...] Read →
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition [...] Read →