If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Based on interviews with marketing and communications pioneers, Evy Wilkins – VP of Marketing at Traackr – shares some tips about how to work with influencers to drive interest for your new product. Read →
Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia – and participating fans are entered for chance to win $5,000. Read →
I should have seen it coming. The buzz of ‘Downton Abbey.’ The 76-page Ralph Lauren catalog that arrived last week – Ralph looking most un-cowboy-ish behind the wheel of an Aston Martin, British flag on the door, RL girls posed, now on raked gravel courtyards in impeccable tweeds, now on horseback in black velvet evening dress, the fine saddle leather a dreamy contrast and rhinestone collar providing a certain edge. Restoration Hardware’s tome also arrived, reeking of Manor–upstairs and down, plus adjacent stables. Read →
Social media is now mainstream for B2B marketers, and a new study from BtoB looks at the demand for LinkedIn, Facebook, and Twitter — and how marketers are using each platform effectively. The study also looks at which traditional marketing channels are receiving smaller allocations as money is increasingly directed toward social efforts. Read →
It’s not just moms posting family-related updates, photos and videos – first-time fathers are also engaging heavily with social media, according to a February 2012 survey by Edelman and The Parenting Group. According to the study, “First-time dads are more likely than dads of older kids to share information about their family on social media.” Read →
Social Media Examiner has released its fourth annual Social Media Marketing Industry Report, with data based on responses from 3800 marketers. 83% of respondents agreed that social media is “important for their business” — compared to 90% last year. The top business benefit of social media marketing is generating more business exposure, followed by increasing traffic and providing market insights. Read →
A February 2012 report by Microsoft Advertising, “Driving Word of Mouth with Social Advertising,” revealed that 55% of “top” social media advertisers worldwide are planning to increase their social media ad budgets in 2012, particularly those in the US and Brazil. Read →
Most small businesses are no stranger to social media marketing, and a recent Constant Contact survey details which social tools small businesses are using, the effectiveness of these tools, and the perceived barriers to social media adoption – with comparisons to a similar survey in spring of 2011. 81% of small businesses reported using social media to market their businesses, up from 73% in spring 2011. Read →
If it’s not about how many followers you have, then what is it about? Chief Marketer’s “2011 Social Marketing Survey” looks at the goals of social media marketers, the tools they use, and at the methods and perceived effectiveness of measuring their social media campaigns. Rather than simply wanting to amass followers – although 26% did aim to do so – social media marketers were most interested in driving traffic to a website (66%), generating sales or leads (48%), and identifying and addressing brand fans (47%). Read →
Ford is experimenting with social media badges, today revealing 44 badges that will “allow fans to identify their interests,” according to Ford’s head of social media, Scott Monty. Known for having a strong social media presence over the past two years, this is Ford’s first time using badges. The hope is that the badges will provide data that can be used to deliver data “as specialized and targeted as possible” on the company’s social site. Read →
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