With Valentine’s Day only one day away, check out some creative ways that brands are engaging with consumers around the holiday: Read →
Facebook credits are the reward when users play a social game promoting the Universal Pictures upcoming movie “Tower Heist.” The motion picture studio wants to boost engagement and social sharing around the movie, and will be distributing cards with QR codes to direct viewers to the game after “Tower Heist” screenings. Read →
The CBS Fall TV season begins this week, and social media is playing a big part in this year’s launch. There will be two weeks of social media events, including online chats with producers, Twitter hashtags for each show, and Tweet Week with actors and producers available to answer fan questions via social media. Read →
A new social media campaign by Walgreens allows the brand’s social ‘fans’ to help provide more than $6 million in flu shot vouchers (about 200,000 vouchers total). The campaign will run on both Facebook and Foursquare, where fans can help donate free flu shot vouchers to their choice out of five national charities. Read →
Ben & Jerry’s latest endeavour aims to encourage fans to raise awareness about Fair Trade Month (this October) by keeping their tweets “short and sweet.” Fans can sign up to take part in Ben & Jerry’s initiative, and everytime they tweet, the unused characters will be donated to the ‘Fair Tweets’ cause. Read →
Dunkin’ Donuts just launched a new promotion giving their Facebook fans a chance to become the “President of Dunkin’ Nation.” Customers compete by checking in on Foursquare or Facebook Places, and a new “President” will be named each week until September 23. To be eligible, participants must “like” Dunkin’ Donuts Facebook page, and then register their Foursquare or Facebook Places account there. Read →
