Tag Archives: social media statistics

2014 World Cup: Social Media Campaign Round-Up

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament:

Adidas 

Adidas has been crowned as the ‘most talked about‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

“The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube (Forbes).

Adidas reported 5.8 million new followers across all of its major social media platforms during the tournament. The brand’s @adidasfootball account – known for its images of the stadiums, locker rooms and tunnels just before the game – became a fan favorite. Adidas also created a Twitter account for Brazuca (@brazuca), the tournament’s official match ball, which was the largest growing account on Twitter during the tournament with 2.98 million followers. The handle also saw 53,000 interactions throughout the World Cup – making it one of the most engaged on Twitter.

Adidas’ “The Dugout,” a series of interactive videos and interviews on YouTube, proved to be popular amongst fans as well, featuring various soccer greats including Brazil’s Kaka and Cafu, and former English soccer player David Beckham.

Adidas concluded its #Allin campaign with a video titled “The Final” in anticipation for the tournament’s championship match between Germany and Argentina. The video has over 18 million views.

Nike 

The Nike soccer twitter account, @nikefootball, received more than 2.3 million followers, and its #RiskEverything campaign, made up of three videos – The Last Game, Winner Stays, and Men in the Arena – mustered up 400 million online views (Women’s Wear Daily).

There have also been 22 million campaign interactions on Facebook including likes, comments and shares, and #RiskEverything has been used 650,000 times on Twitter.

An animated version of Zlatan Ibrahimovic, a Swedish soccer player who appeared on ESPN’s “SportsCenter” throughout the tournament, is also part of the Risk Everything campaign. The #AskZlatan interactive campaign earned over 10.5 million digital views.

Nike also teamed up with Google to create eight different realtime mobile ads in 15 different countries during the World Cup. The ads, which were released on Google’s Display Network, included unique 3D technology that allowed mobile users to rotate their devices to see images at different angles, as well as add different filters and headlines. The eight advertisements generated two million interactions across 200 different countries (Wall Street Journal).

McDonald's Player Escort Program allowed children to walk out onto the field hand-in-hand with the world's greatest players.

McDonald’s Player Escort Program allowed children to walk out onto the field hand-in-hand with the world’s greatest players.

McDonald’s

McDonald’s proved to be very busy during the month-long tournament, campaigning for the World Cup on the field, on mobile devices, and in the restaurant.

On the field, the McDonald’s Player Escort Program  gave 1,408 children, from countries all over the world, the opportunity to walk out onto the field hand-in-hand with players at the beginning of all 64 matches. Each child was sporting red and gold colored jerseys.

Alongside their “Trick-shot” video, which received over 6 million views online, McDonald’s launched their “Gol” campaign. Centered around the campaign was a gaming app that allowed customers to use one of McDonald’s twelve newly designed french-fry boxes as a virtual goal.

McDonald’s also introduced FryFutbol on YouTube, featuring re-enactments of key moments from every match of the tournament — using only french fries.

Volkswagen

Though VW did not receive as much attention as Nike, Adidas and McDonald’s during the 2014 World Cup, their series of realtime “Goooooooolf Celebration Videos” deserve an “A+”- at least in the creativity department.

After each team scored, VW released a video featuring a Golf GTI painted in the team’s colors, jetting across the field. Yet, instead of screaming the highly popular soccer celebration: “Goooaaal”, the announcer hollers out: “Gooooooolf”. Each of the 32 teams participating had nine different variations of the video, which rotated as they scored.

The videos ran alongside live-streamed matches on ESPN.com, as well as on ESPNFC.com and Univision.com (Clickz). The videos were also posted on VW’s twitter account, @VW.

What was your favorite World Cup social media campaign?

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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 190 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Mobile Video Now Accounts For 21% Of All Online Video Plays

Mobile Video on the Rise21% of all online video-plays globally were completed through mobile devices  in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%.

82% of all mobile video consumption occurs on iOS devices, with nearly all of the remaining video views happening on Android devices. 48% who viewed mobile videos in the first quarter watched content for 30 minutes or more. More than three-quarters of viewers watched videos at least 10 minutes in length.

The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 189 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Millennials Are 56% More Likely To Find Brand Content On Social Networks

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

SDL's Content Finds the Customer study found that Millennials  are 56% more likely to find brand content on social networks.

SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks.

Here are some highlights from the study:

  • Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks.
  • Millennials first turn to social networks for content discovery: Among this demographic, Facebook is the most popular platform for content in the UK (52%), the Netherlands (38%), and Germany (44%). YouTube and Twitter are a close a second. Email and search engines, once popular, remain as a last resort for content discovery.
  • Social media outweighs email: On an average day, millennials share roughly 6 pieces of content through social media, and only 5 through email.
  • Millennials crave customized content: From social networks to news feeds and music streams, millennials prefer content that can be adjusted to fit their taste. 71% of millennials are more likely to listen to customizable music streams, like Spotify and Pandora, than local radio stations.
  • A quick response time is key: Millennials claim that rate of response is most important when communicating with brands; they prefer instant gratification approaches, like online technical support though chat.

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL

Is your content ready to find millennial customers?

SDL’s Content Finds the Customer Study sampled more than 1,800 millennials from ages 18-36, with roughly 300 respondents each in the US, UK, Australia, Norway, Denmark and Netherlands. The survey was conducted between January and April 2014.

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Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 188 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Tumblr, Instagram, YouTube Attract Younger Audience

Tumblr attracts the highest share of younger users among top social platformsAmong the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic.

Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex.

On the other end of the spectrum, LinkedIn has the oldest user base, followed by Facebook. Only 26% of Facebook’s users are in the 16-24 demographic; the majority of the social network’s users fall in the 25-34 age group.

Age Profile of Active Users on Social Networks [GlobalWebIndex]

A look at which social networks are most popular among various age groups [GlobalWebIndex study]

Can Facebook regain popularity among a younger demographic – or will it simply keep acquiring companies that already appeal to that age group (ex Instagram, WhatsApp)?

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Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 184 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Mobile Accounts for 43% of LinkedIn’s Traffic 

Mobile accounts for 43% of LinkedIn's trafficLinkedIn recently projected that mobile would account for half of the social networking platform’s traffic; based on the company’s 1st quarter results, that could be a reality soon.  Mobile represented 43% of LinkedIn’s traffic in Q1 2014, according to the results announced yesterday (AdWeek).

Some additional stats from LinkedIn’s first quarter results:

  • LinkedIn has 142 million unique visitors per month (and 300 million members)
  • membership grew 36% year-over-year
  • ad sales were also up 36% year-over-year

How will continued growth in mobile traffic affect ad sales on the platform?

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WhatsApp Hits New Milestone, Then Crashes

Late yesterday WhatsApp tweeted that the messaging service had hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February.

Unfortunately, less than 24 hours after announcing this milestone, WhatsApp crashed for a few hours.

Less than a year ago, WhatsApp was processing just 27 billion messages a day (The Next Web). Will the service continue to grow rapidly, and will it help keep Facebook relevant with a younger demographic?

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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 177 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

8 in 10 U.K. Twitter Users Log In Via Mobile

Mobile Twitter users in U.K.A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

In 2014, new estimates from eMarketer project that 82% of U.K. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s population.

What are the most popular activities that users are engaged in while accessing Twitter via mobile?

  • 50% of respondents log onto Twitter via mobile while commuting
  • 33% while hanging out with friends
  • 33% as they eat and drink
  • 25% while sightseeing
  • 25% during live events

Once they’re logged onto Twitter via mobile, what are users doing? The majority – 58% – are reading posts. Nearly half click on links from posts by users they follow, and  around one-third favorited tweets.

Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Do you spend the majority of your Twitter time accessing the platform via desktop, or with your mobile?

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Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 175 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

52% of SMBs Use Facebook for Advertising or Promotions 

SMBs using Facebook to reach millennialsA recent study by BIA/Kelsey looks at what small businesses are doing on social media to engage millennials. Here are a few of the highlights:

  • 52% of all SMBs have a Facebook Business Page utilized for advertising or promotion
  • less than half that number (25%) of SMBs are using Google+
  • 24% are using Twitter
  • 38% of SMBs use their Facebook pages to acquire new business and customers
  • 27% use Facebook an awareness and promotion tool

Regardless of which platform they use the most, a whopping 85% of SMBs listed social media as a future marketing priority.

The study concludes: “While there is some debate about the overall value of social advertising, it is hard to argue that it offers some of the best targeting available to business owners; especially when their target audience is spending an increasing amount of time on social media.”

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Social Networking Stats: Foursquare Sees Major Revenue Growth, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 174 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Foursquare Sees Major Revenue Growth in 2013 and Q1 2014

Foursquare sees major revenue growthFoursquare is rapidly approaching its fifth birthday, and CEO Dennis Crowley is optimistic about the app’s future.  He announced on CNBC that the platform’s revenues grew 600% in 2013 – pretty impressive.  And growth continues: first quarter revenues in 2014 are on track to be up by 500% compared to Q1 of 2013 (TechCrunch).

A few more stats from the interview:

  • Foursquare has more than 60 million venues in their database
  • over 45 million users
  • over 5 billion check-ins
  • over 1.6 million businesses using the Merchant Platform

Crowley mentioned that Foursquare has turned down several offers to sell the company, and spoke about the platform’s new direction: “We know when you are in a restaurant you’ve never been in before or a city you’ve never been in before. How can Foursquare come to life when you are not thinking about it?”

Will this new focus help Foursquare stay relevant to its users?

Watch the CNBC interview here:

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The Big Events Law of Social Media: The More People Post, The Shorter The Message

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. What do most messages and posts look like during these moments, as people turn to social media to have an instant, widespread conversation about what’s happening in realtime?

Social Media Law: Higher Message Volume Means Shorter Messages During Big EventsA new study from MIT’s Senseable City Lab examines social media messages during these large-scale public events, and found a consistent trend: as the volume of social media activity rises, the length of messages and posts grows shorter. According to Carlo Ratti, director of the Senseable City Lab and an associate professor in MIT’s Department of Urban Studies and Planning, in these moments “…the way we respond to things becomes faster and more impulsive.”

The basic data:

  • on Twitter (where messages are limited to 140 characters), the most popular length of tweets ranged from about 70 to 120 characters during times of normal traffic
  • during times of higher traffic (when messages were sent up 200x more frequently), the highest concentration of tweets was only around 25 characters in length
  • this relationship of higher message volume to shorter message length held true across other social platforms during several different events, including: the Masters Golf Tournament in April 2012, U.S. election night in November 2012 and a major snowstorm in February 2013

“We wanted to see if this was Twitter-specific or if it happens in other media as well,” said Michael Szell, a researcher at the Senseable City Lab and co-author of a recent paper about the study. “Basically we found this effect every time there was an event going on. And when there was no event, we did not find this effect.”

What are the implications of these findings? Carlos Ratti believes that understanding message length and why/when it varies could be helpful in designing social media platforms, and that more research could shed light on the behavioral mechanisms that lead people to send shorter messages. Is it simply convenient or instinctual in the moment, or is it a “herd effect” where people send shorter messages because they’re seeing shorter messages?

And the big question: what does this mean for marketers? Big public events are when the most retweets/shares are possible; remember Oreo’s great moment during the Super Bowl blackout, President Obama’s “four more years” tweet, and Ellen’s recent star-studded Oscars selfie.  In each case, it was a photo with a short and sweet caption that elicited huge engagement from the public.

Have you taken part in the social media ‘frenzy’ that tends to happen around these large public events or moments? Do you think brands need shorter messages to be successful at those times?

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