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2014 World Cup: Social Media Campaign Round-Up

World Cup tweets may help fuel faster growth for Twitter

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Check out how big brands created tons of social media buzz during the month-long tournament, including Nike, Adidas, McDonald’s and VW: Read →

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

Mobile Video on the rise

21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Read →

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

SDL

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to a recent study. Check out the study highlights on millennials and content discovery, and the latest social networking stats on the #RLTM Scoreboard. Read →

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

Tumblr boasts youngest user base among top social networks

Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. Guess which social network has the oldest user base? Read →

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

Mobile accounts for 43% of LinkedIn's traffic

LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic; based on the company’s 1st quarter results, that could be a reality soon. Mobile represented 43% of LinkedIn’s traffic in Q1 2014, according to the results announced yesterday. Read →

WhatsApp Hits New Milestone, Then Crashes

WhatsApp Reaches Milestone, Then Crashes

Late yesterday WhatsApp tweeted that the messaging service has hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February. Read →

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

Twitter's Q1 2014 results

A recent study from Nielsen and Twitter reveals that the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter, out of several European countries surveyed. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Read →

Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

Social media ranks at bottom for website customer satisfaction

A recent study by BIA/Kelsey looks at what small businesses are doing on social media to engage millennials. Here are a few of the highlights, and the most up-to-date social media stats for this week: Read →

Social Networking Stats: Foursquare Sees Major Revenue Growth, #RLTM Scoreboard

Foursquare app logo

Foursquare is rapidly approaching its fifth birthday, and CEO Dennis Crowley is optimistic about the app’s future. He announced on CNBC that the platform’s revenues grew 600% in 2013. Find out more on Foursquare, and the latest social networking stats: Read →

The Big Events Law of Social Media: The More People Post, The Shorter The Message

Social media ranks at bottom for website customer satisfaction

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. What do most messages and posts look like during these moments, as people turn to social media to have an instant, widespread conversation about what’s happening in realtime? A new study by MIT sheds some light: Read →

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