It’s no secret that many people turn to social media to find answers to their problems, but unfortunately many questions are ignored and unseen because of the constant rush of new messages, updates, and information. Askem, a new iOS and web app, uses a visual presentation to help users find an answer to their question — using the power of social media tools. Read →
Does having a company leader on social media give that company a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Read →
I should have seen it coming. The buzz of ‘Downton Abbey.’ The 76-page Ralph Lauren catalog that arrived last week – Ralph looking most un-cowboy-ish behind the wheel of an Aston Martin, British flag on the door, RL girls posed, now on raked gravel courtyards in impeccable tweeds, now on horseback in black velvet evening dress, the fine saddle leather a dreamy contrast and rhinestone collar providing a certain edge. Restoration Hardware’s tome also arrived, reeking of Manor–upstairs and down, plus adjacent stables. Read →
Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →
Social elements figured prominently in the launch of many television shows this fall, and now the USA Network is going further by launching #HashTagKiller, an ‘interactive social media mystery game’ to go along with the hit show ‘Psych’. The goal? To provide a new outlet for engaging Psych’s highly active social media fans – the show’s Facebook page already has nearly 2 million ‘likes’. Read →
The Super Bowl is the biggest advertising event of the year, and Facebook and USA Today have partnered to create an application that allows fans to rate commercials during the event. Called the “USA Today-Facebook Super Bowl Ad Meter,” the app will be online through Facebook and USA Today, and available via mobile, for users to watch, rate, and share ads during the Super Bowl. Read →
When you’re the fifth major league team in town, it can be difficult to draw fans. That’s where social media comes in for the Philadelphia Union, a Major League Soccer team. The team has built up more than 81,000 followers on Facebook and nearly 20,000 for its @PhilaUnion handle on Twitter in just two years. Read →
Malibu has just launched what it claims is the “first social media game for a spirits brand.” The Facebook application is called “Beach Club” and it challenges fans to earn points while running a virtual resort. The goal? To help boost sales during winter (traditionally Malibu’s slow season) and to promote the new Malibu Black product, which debuted last spring. Read →
The fashion design house of Oscar de la Renta already has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. “We expect Facebook will become a major channel of e-commerce,” says CEO Alex Bolen. Read →
Until recently, social networking in Brazil was not dominated by Facebook. Instead, Google’s orkut reigned as the most popular social network. But in the last few months the numbers have changed dramatically, showing Facebook and Twitter gaining serious ground while orkut is slowly fading into the background. Read →
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