Tag Archives: social media

Most-Tweeted Sports Event In History: Germany vs. Brazil

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.

The Germany vs. Brazil match easily broke the previous record (from Super Bowl 2014) of 24.9 million tweets, with a maximum volume of 381,605 tweets per minute. Germany vs. Brazil also beat out the next-most tweeted World Cup game, the Brazil vs. Chile match, which earned 16.4 million tweets (TechCrunch).

Germany’s fifth goal, scored by Sami Khedria in the 29th minute, was the most talked about moment of the game: it provoked 580,166 tweets per minute (yet another new record). Toni Kroos’ pair of goals were not far behind with 497,425 and 508,601 tweets per minute.

GER v. BRA

Germany’s Miroslav Klose was the match’s most mentioned player, after becoming the all-time record goal scorer in World Cup history, with 16.

Though much of the game’s tweets were directed at the action, many saw the embarrassing loss for Brazil as an opportunity to poke fun at the country.

Social media chatter extends far beyond the matches: on Saturday night, Rio’s famous statue of Christ the Redeemer will be lit up in the colors of each of the finalist’s flags (Germany and Argentina) from 7-9 PM. To encourage even more participation, Twitter has created a campaign in which users can vote using #ArmsWideOpen followed by #GER or #ARG. Whichever team receives the most amount of tweets will see their colors will be lit the longest; the results will change in realtime as more fans vote.

For the past month, the World Cup has created quite a buzz around social media, sparking over 300 million tweets and over a billion Facebook interactions. By the end of Sunday’s championship match between Germany and Argentina, signifying the conclusion of the tournament, the 2014 World Cup is expected to be the biggest social media event ever.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

eMarketer FacebookWith the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%).

During Monday’s action between the U.S. and Ghana, 10 million Facebook users generated more than 15 million interactions on the network, according to AllFacebook. Engagement during the Germany-Portugal match was greater, with over 22 million people producing more than 46 million Facebook interactions, and even bigger was the tournament’s opening match between Brazil and Croatia with over 58 million users, and 140 million interactions.

The Germany-Portugal match generated over 8.9 million tweets, only second to the 12.2 million tweets created during Brazil-Croatia. 4.9 million tweets were sent during the U.S.-Ghana match (Variety).

To commemorate the impact this avalanche of World Cup social media posts are having, the Oatmeal has helpully created a cartoon non-soccer fans can relate to.

The U.S.-Ghana match attracted 1.4 million viewers; a record for WatchESPN.

The U.S.-Ghana match attracted 1.4 million viewers; a record for WatchESPN.

This year’s World Cup has also broken global internet-video streaming records. Monday’s match between Germany and Portugal reached a video streaming peak of 4.3 terabits on Akami Technologies’  network (outweighing the previous record of 3.5 terabits, recorded during the U.S. v. Canada men’s hockey semifinal in the 2014 Winter Olympics). For WatchESPN, the U.S.-Ghana match attracted 1.4 million viewers, and 62.4 million viewer minutes, making it the most watched event in the digital-video service’s history.

The family of ESPN networks is recording some of its best TV ratings as well. Through the first 11 games, ESPN, ESPN 2 and ABC have averaged 3.7 million viewers; a 2% increase from the 2010 World Cup (that number would be increased to an astonishing  37% if the ratings of a weekend match between the U.S. and England were set aside). As the tournament contiunes, World Cup fever is only expected to heighten, and with a much anticipated match between the U.S. and Portugal on Sunday, viewer ratings and social media posts are expected to rise even more.

With the World Cup underway, how does your brand plan on joining in on the action?

 

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Media Campaigns Kick-Off 2014 World Cup

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event:

Hyundai's dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The site will contain 120 pieces of football related art, including GIFs, quotes, illustrations and short films, all to be released periodically throughout the tournament. There will also be a realtime element to the Tumblr site; other pieces of art will be created on the fly based on which threads are most popular as the tournament progresses. Three-fifths of the site’s content will come from six Tumblr influencers/artists, while the remaining artwork will come from Hyundai’s creative team.

Memes will also play a large roll on the site; a new tool allows users to either design their own art or remix existing illustrations, and share them across different social media platforms.

To attract users, some of this artwork has been put on display in New York City’s Times Square.

Hyundai also added a feature to its site called “where to watch“, helping fans in 12 cities find a nearby venue to catch their team’s game.

Adidas is “All in”: Adidas’ “All in or Nothing” ad campaign is projected to be the biggest marketing crusade in company history. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. In the final frame, the ad asks viewers to click either an “all in” or “nothing” button. Those who click the “all in” button will receive up-to-date Adidas World Cup news through #Allin or Nothing and email, and those who click the “nothing” button will see images of (basically) nothing.

Other Adidas World Cup ads online have featured international football stars David Beckhman, Zinedine Zidane, Gareth Bale and Lucas Moura. One recent ad garnered over 14 million views to date, and the campaign’s signature ad has earned nearly 34 million views (see below).

Adidas is also launching a live YouTube web series  called “The Dugout“, allowing fans to take part in interviews, Adidas product reviews, and behind-the-scenes World Cup action.

Coca-Cola's Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

Coca-Cola’s Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

Coca-Cola celebrates “The World’s Cup”:  Coca-Cola is recognizing football as a globally unifying force through “The World’s Cup” campaign. With the “One World, One Game” YouTube ad, the new “World Is Ours” official World Cup anthem, and FIFA World Cup Trophy Tour, Coca-Cola looks to deliver to its audience the most accessible World Cup in history. Also, to kick-off the global event, Coca-Cola has invited fans to be a part of the largest flag photo mosaic ever created, by submitting an image either through Twitter or Facebook. The Happiness Flag will be unveiled before the opening match between Brazil and Croatia.

Coca-Cola has also introduced a new section of branded content in the gaming app QuizUp, which includes 18,000 trivia questions specific to every team competing for the Cup.

McDonald’s “Trick-Shots” the competition: The controversial Trick Shot ad launches McDonald’s “Gol” campaign, which has stolen much of the attention surrounding World Cup social marketing. For the first time in brand history, McDonald’s has redesigned the packaging of the French fry box as part of the new McDonald’s Gol! app. Using one of the twelve new fry boxes, customers can download the app and begin playing. Here’s how it works:

How does your brand plan to keep up with this year’s World Cup?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 189 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Millennials Are 56% More Likely To Find Brand Content On Social Networks

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

SDL's Content Finds the Customer study found that Millennials  are 56% more likely to find brand content on social networks.

SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks.

Here are some highlights from the study:

  • Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks.
  • Millennials first turn to social networks for content discovery: Among this demographic, Facebook is the most popular platform for content in the UK (52%), the Netherlands (38%), and Germany (44%). YouTube and Twitter are a close a second. Email and search engines, once popular, remain as a last resort for content discovery.
  • Social media outweighs email: On an average day, millennials share roughly 6 pieces of content through social media, and only 5 through email.
  • Millennials crave customized content: From social networks to news feeds and music streams, millennials prefer content that can be adjusted to fit their taste. 71% of millennials are more likely to listen to customizable music streams, like Spotify and Pandora, than local radio stations.
  • A quick response time is key: Millennials claim that rate of response is most important when communicating with brands; they prefer instant gratification approaches, like online technical support though chat.

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL

Is your content ready to find millennial customers?

SDL’s Content Finds the Customer Study sampled more than 1,800 millennials from ages 18-36, with roughly 300 respondents each in the US, UK, Australia, Norway, Denmark and Netherlands. The survey was conducted between January and April 2014.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Asia-Pacific Will Account For One-Third of All Twitter Users In 2014

The number of Twitter users worldwide is projected to increase by nearly 25% in 2014, according to new estimates from eMarketer. By 2018, overall social media growth is expected to reach double-digit gains, and Twitter is calculated to expand by nearly 11%, reaching about 400 million users worldwide.

Users By Region [eMarketer]This year, the Asia-Pacific region will make up one-third of all Twitter users – well above North America’s 24%. By 2018, eMarketer predicts that Asia-Pacific will account for 40% of worldwide Twitter users; this number could rise significantly if China lifts its ban on Twitter in the coming years.

India and Indonesia will see the greatest amount of growth on Twitter in the foreseeable future, as both countries are currently experiencing increases above 50%. By the end of 2014, India and Indonesia will have the third and fourth largest Twitter populations in the world.

Marketers should take note of this international growth, but also be aware that Twitter users in the U.S. account for nearly three-quarters of Twitter’s overall ad revenues, despite only representing about 20% of Twitter users globally (eMarketer).

The report is based on an analysis of Twitter users from 400 data points and more than 90 sources. Note: eMarketer calculates their statistics based on consumer survey data in order to avoid corporate accounts, users with multiple accounts, and other causes of double-counting data; as a result, their figures differ from Twitter’s reported 255 million monthly users.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Sony Builds Interactive Social Media Hub For 2014 World Cup

Sony has teamed up with media agency Isobar to create a new interactive platform for this year’s World Cup, called One Stadium Live. This online forum, which opened on May 1st, compiles the comments and conversations of soccer fans across the world on Twitter, Facebook, and Google+, organizing them all on one website.

One Stadium Live will highlight the event’s most recent – and talked about – news, results, and (of course) conflicts. The forum will also keep statistics on all 32 teams and their players as the tournament progresses. Sony’s “Newsroom Team” will work around the clock to maintain the site, both leading up to and during the tournament, in six different languages.

Sony's One Stadium Live allows for soccer fans across the world to connect using a single website.

Sony’s One Stadium Live allows soccer fans across the world to connect using a single website.

This effort is part of Sony’s One Sony campaign, which is an attempt to use technology to help tell stories and display how customers feel. Nick Bailey, CEO of Isobar, sums up the user experience: “You’ll be able to tune in and see what people are saying, but in an engaging and entertaining way. It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” (AdAge).

One Stadium Live will evaluate the meaning of each post and group together similar comments, allowing fans to interact on a global scale. To safeguard against unwanted messages within these conversations, Sony’s up-to-date technology protects against bots and retweets. The Newsroom team is also in charge of moderating posts to eliminate racist and drug-related comments.

Bailey boldly predicts that 60% of all tweets during the month of the World Cup will be dedicated to the tournament’s action. With an exponential rise in the use of social media platforms between the 2010 World Cup and today, One Stadium Live provides a unique venue to aggregate the increasing amount of conversations soccer fans are having across the world. Through clean, yet spirited communication, this online hub hopes to bring fans closer to the action, and make them feel a part of this global tournament.

Users can quickly browse between the World Cup's "loudest" and "posts" from Twitter, Facebook, and Google+ all at once with One Stadium Live's easy -to-use home page.

Users can quickly browse between the World Cup’s “loudest” and “latest” posts on Twitter, Facebook, and Google+ with One Stadium Live’s easy-to-use home page.

Trials using One Stadium Live were held during international friendly matches in preparation for the World Cup, and resulted in high engagement around a wide range of conversation topics (some examples: team strategies, jerseys, and which players are “hot”).

Following the conclusion of the World Cup, Sony and Isobar plan to modify One Stadium Live into a platform for other major sporting events and shows around the world (one possibility: the next Academy Awards).

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat:

Tumblr mobile update

Tumblr’s app update allows users to customize the way their blog looks on mobile

Twitter

Tumblr

  • Tumblr’s mobile apps finally get full-on customization tools – Tumblr released an update to its mobile app allowing users to edit blogs via mobile, as well as change colors, images or pretty much anything else users can change on desktop; choosing a color will even change how the interface looks on others’ devices (Engadget)

Foursquare

  •  Foursquare freezes Mayors ahead of Swarm launch – as of last Friday, Foursquare users can no longer oust mayors within the Foursquare app; mayorships are frozen in place as the company prepares to launch its new app Swarm (PC Mag)

Snapchat

Any social media updates that we missed? Let us know in the comments below.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 181 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Half of IT Decision Makers Use Social Media To Make Buying Decisions

How much does social media influence business technology buyers? According to new data from Tap and Mindwave Research, out of a projected 4.9 million U.S. decision makers in the tech business, more than half (2.8 million) use social media to make work-related IT decisions.

Many business technology buyers are absorbing IT-related information on social sites; 70% read IT-related posts or updates. Some participate more actively, including the 43% that view or share IT-related videos or links on social media. Over one-third (36%) of tech decision makers go further, posting questions or reviewing comments on social media. More than one in five (22%) have posted an IT-related status update.

Check out the infographic from Tap/Mindwave Research here:

Infographic from Tap | Mindwave Research

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

What “Big” Social Media Means for Small Businesses

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com.

twitter drawingIt’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing.

And why not? Shattering the record for most retweets is nothing to scoff at. By using the Oscars as her platform and pure star power as a catalyst for buzz, the now-infamous photo boasts over three million retweets and, in addition to breaking a few records, the snapshot literally “broke” Twitter for a good while during the Oscars.

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses.

That is, how can we possibly create our own buzz when it seems like there’s not enough to go around? Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. With so many marketers reaching for the same brass ring, how do we make our own mark?

So, Are We Just Chasing Trends? 

Hashtags. Trending topics. Newsjacking.

Oftentimes, our social efforts may seem futile as we’re constantly chasing. We’re glancing at trending topics on Twitter every once in a while, attempting to latch onto to what’s hot and avoiding what’s not. Unfortunately, such efforts often feel like putting a round peg in a square hole. The latest Miley Cyrus meltdown or Superbowl stunt may not exactly be the best fit for our businesses and brands, nor may such stories mesh with our marketing.

We may run into similar problems as we attempt to newsjack, that is, latch on to current events and apply on our own spin to stories in the news. It doesn’t help that it seems like every other business around us, competitor or otherwise, is trying to tackle the very same trends for their fifteen minutes of “fame.” And why not? That’s what we’ve been taught to do, hasn’t it?

The short answer is yes, we’re often on the chase. The more important question remains; is it worth it?

Why Size Does (and Doesn’t) Matter

Let’s first consider that social media “success” is not black and white. Regardless of your industry or strategy, “success” is relative. A campaign that Company A considers a slam dunk could be a stinker for Company B. While some of us are looking for leads and sales, others are looking for reactions and engagements. And although we often acknowledge that social success isn’t always about dollars, we can almost all agree that time is money. Therefore, it’s crucial that we make the most of our time and understand what we’re doing when we’re sailing the social channels.

The key to social is setting goals and starting small.

No, small businesses cannot compete with the Oscars. We cannot compete with the biggest celebrities and their hordes of followers (often in the millions). It’s a battle that we cannot and shouldn’t truly worry about winning.

What we can do, however, is appeal to our audiences and build from the ground up. Small business social media often benefits from a grassroots approach. That is, we must learn to appeal to our niches and branch out from there. While most SMBs can’t compete with their big box competitors in terms of scale, they have a distinct advantage when it comes to being the little guy. SMBs have the time and heart to reach out to their followers and address their concerns. Likewise, they can be personable and make connections that PR departments and company accounts simply cannot. Instead of focusing on what don’t have, focus on the benefits of being small.

Plus, You Can’t Fight The Organic 

Perhaps Ellen planned her selfie beforehand. Maybe she didn’t.

Regardless, it was a seemingly organic moment and she took the opportunity to make it work in a big way. In short, you can’t fight what’s organic, nor can you capture and bottle the magic behind such moments. Small businesses, however, can seize their moments and opportunities when it comes to social media. If a big client or potential customer is engaging you, it’s your responsibility to follow up.

Ellen saw that she had the grandest stage to make something happen. Maybe your stage doesn’t seem so grand; however, there’s no reason why you can’t apply the same mentality to your own marketing.

The Bottom Line

Small business social media is and continues to be the elephant in the room for many marketers. With limited budgets and resources, we often see our efforts as futile and marvel as what the “big guns” manage to spawn through the social channels. Regardless, small businesses should instead focus on their own definition of “success” and set their goals accordingly.

Just because you don’t have millions of followers or retweets doesn’t mean you’re doing something wrong. Small businesses must start small and grow from the ground up. It’s what we do with our opportunities that define our companies, not the size of the opportunities themselves.

Image via Flickr

Megan TotkaAbout the Author

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max UK campaign puts consumer-generated Vines on outdoor billboardsBranded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K.

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities (AdAge).

Pepsi Max is using Twitter to promote the campaign, and has already taken over the billboards with messages encouraging consumers to submit their Vines. Pepsi Max’s creative agency will coordinate sifting through submissions and finding the best entries.

Chosen entries will be broadcast over the billboards, and also featured on a Pepsi Max YouTube channel. The brand has an impressive social media following in the UK:  Pepsi Max UK’s Facebook page has over 1.1 million likes and @PepsiMaxUK has 59,000 followers on Twitter.

The campaign shows how social advertising is evolving; while posting consumer submissions on billboards is now almost commonplace (HTC One and Domino’s Pizza both recently had campaigns featuring fan-generated content on billboards in Times Square), Pepsi Max UK took the concept to the next level, incorporating Vine videos instead of just tweets or images.  So the question is — what’s next?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS