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Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

How much does social media influence business technology buyers? According to new research from Tap, out of a projected 4.9 million U.S. decision makers in the tech business, more than half (2.8 million) use social media to make work-related IT decisions. Then check out this week’s #RLTM Scoreboard with all the latest social networking numbers. Read →

What “Big” Social Media Means for Small Businesses

twitter drawing

It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. How can we possibly create our own buzz when it seems like there’s not enough to go around? Read →

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max brings user-generated Vines to billboards in the UK

Pepsi Max UK’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their entry on huge billboards in seven British cities. Read →

Social Media News Ticker: Facebook Video Ads, Snapchat Adds Filters

Social Media News Ticker

Vine adds vanity URLs and a ‘hide Revine’ feature, Snapchat adds filters, Facebook adds nonprofit ‘donation’ button and starts selling video ads, and Twitter’s promoted accounts ads go mainstream on mobile. Here’s the latest in social media news — and Happy Holidays! Read →

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

BuzzFeed Reaches 130 Million Uniques in November

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. In November, BuzzFeed reached over 130 million unique visitors across the globe, and BuzzFeed video (on YouTube) reached more than 110 million video views — both record highs. Read →

PHOTOS: #RLTM Realtime Marketing Lab in Pictures

Photos from #RLTM Realtime Marketing Lab

Want to see what all the buzz was about? We’ve put together the best photos from #RLTM Realtime Marketing Lab, on October 14 at The Altman Building, NYC. Look for yourself or friends in our compilation of photos — or, if you missed the event, get the feel of it from images of attendees, sponsors, presentations, the graffiti wall, lounge and more. Read →

SlideShare Presentations From #RLTM Realtime Marketing Lab

Missed #RLTM Realtime Marketing Lab earlier this week? Or were you so busy tweeting that you didn’t get a good look at the slides from our case studies? Either way, here’s a comprehensive list of slide decks from each of our presenters – just click on the title to see the full presentation. Read →

Can Social Media Get You In Trouble With The Law?

Social media and the law

Can your social media posts be used against you in a court of law? According to a new survey from, less than 50% of social media users believe their activity on social platforms can have legal ramifications. Read →

Social Media News Ticker: Facebook Rolls Out Embedded Posts, Twitter Sets Rules Against Abusive Language

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, Google and Foursquare: Read →

Askem Gives Instant Feedback and Answers Through Social Media

Askem enables users to get answers from their social network

It’s no secret that many people turn to social media to find answers to their problems, but unfortunately many questions are ignored and unseen because of the constant rush of new messages, updates, and information. Askem, a new iOS and web app, uses a visual presentation to help users find an answer to their question — using the power of social media tools. Read →

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