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Most-Tweeted Sports Event In History: Germany vs. Brazil

World Cup tweets may help fuel faster growth for Twitter

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total. Read →

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

World Cup tweets may help fuel faster growth for Twitter

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to […] Read →

Social Media Campaigns Kick-Off 2014 World Cup

World Cup tweets may help fuel faster growth for Twitter

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Read →

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

SDL

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to a recent study. Check out the study highlights on millennials and content discovery, and the latest social networking stats on the #RLTM Scoreboard. Read →

Asia-Pacific Will Account For One-Third of All Twitter Users In 2014

Twitter's first quarter earnings report

The number of Twitter users worldwide is projected to increase by nearly 25% in 2014, according to new estimates from eMarketer. This year, the Asia-Pacific region will make up one-third of all Twitter users – well above North America’s 24%. However, U.S. Twitter users still account for nearly three-quarters of Twitter’s overall ad revenues. Read →

Sony Builds Interactive Social Media Hub For 2014 World Cup

Sony Debuts One Stadium Live Social Media Hub for World Cup

Sony has teamed up with media agency Isobar to create a new interactive platform for this year’s World Cup, called One Stadium Live. This online forum, which opened on May 1st, compiles the comments and conversations of soccer fans across the world on Twitter, Facebook, and Google+, organizing them all on one website. Here’s how it works: Read →

Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

Social Media News Ticker

NowThis News is working on a partnership with Snapchat, Tumblr’s app update allows for customization and blog editing via mobile, Foursquare freezes Mayorships in advance of Swarm launch, and more. Check out the latest in social media news here: Read →

Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

How much does social media influence business technology buyers? According to new research from Tap, out of a projected 4.9 million U.S. decision makers in the tech business, more than half (2.8 million) use social media to make work-related IT decisions. Then check out this week’s #RLTM Scoreboard with all the latest social networking numbers. Read →

What “Big” Social Media Means for Small Businesses

twitter drawing

It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. How can we possibly create our own buzz when it seems like there’s not enough to go around? Read →

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max brings user-generated Vines to billboards in the UK

Pepsi Max UK’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their entry on huge billboards in seven British cities. Read →

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