Halloween is just around the corner, and Mike’s Hard Lemonade is taking advantage by launching the “Keep the Party Screaming” campaign, meant to promote the drink for year-round use, rather than just for the summer. The campaign features a Facebook application where users have the ability to “zombify” themselves and share the results. Read →
USA Network is moving a step further into its social media efforts, by integrating an already popular feature – the Character Chatter platform – with Facebook. This new social media feature premiered with a live chat featuring Callie Thorne, star of Necessary Roughness, during that show’s season finale Wednesday night. Read →
Earlier this week, the blog for link-shortening service bit.ly announced results from a study of the ‘half-life’ of links coming from Facebook, Twitter, email and YouTube. The data reveals that different types of links rise and fall at different speeds, and how long a link stays ‘alive’ also depends on the platform it was posted on. Read →
The question of how many of Twitter’s 200 million registered users are actually active on the site has been floating around for some time. Yesterday, Twitter CEO Dick Costolo finally revealed the magic numbers we’ve all been waiting for: Twitter now has 100 million active monthly users, and 50 million active users every day. Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
A new study released by BrightEdge reports the amount of traffic that comes from Twitter, Facebook and other social share buttons on websites. The data reveals that sites with a Twitter share button “drove almost 7 times more link mentions on average’ than sites without the share button. Read →
Twitter recently released its first “real” commercial, focusing on how quickly information about the August 23 earthquake in Washington, DC spread via tweets. Much of the feedback has been less than stellar. Take the poll on our Facebook page and let us know your opinion. Read →
New data from comScore shows that micro-blogging platform Tumblr has experienced significant growth over the past year, with visitor numbers growing from 4.2 million in July 2010 to 13.4 million in July 2011, a growth rate of 218%. Tumblr’s demographic is heavily skewed toward younger generations, with 50% of the site’s visitor base under age 25. Read →
New data from comScore estimates that Google+ has had 20 million unique visitors from launch (June 29) through July 19. The top 5 countries using the network are the US, India (a strong second with 2.8 million unique visitors), Britain, Canada and Germany. The US only accounts for 27% of the Google+ worldwide audience. Read →
On June 28th, Colgate launched a new campaign in Britain encouraging fans to take pictures of themselves smiling, post them to Facebook, and potentially have their photo displayed on digital billboards in the UK. The toothpaste brand aims to collect 1 million ‘smile’ pictures by summer’s end, and will donate £100,000 to Barnardo’s (a UK children’s charity) if that goal is reached. Read →
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