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Social Network Content Creation Wanes, While Participation Continues To Grow

New research from Forrester indicates that while participation in social network services is on the rise, actual content creation is lagging behind. In the past year, their research shows no measurable growth in the Creators category (those who publish a blog, update Web pages, upload user-generated video, or write and post content), while in the […] Read →

Real-Time Tools: StrongMail

Michele Doyle, Senior Director of Emerging Media for StrongMail Systems, speaks about Social Direct, a social media campaign management tool that enables marketers to launch campaigns across multiple social networks and track the results all the way to conversion. Read →

JetBlue Case Study: Social Media, With Emphasis on the Social (Part 1 of 4)

Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media.  He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →

JetBlue Case Study: Social Media, With Emphasis on the Social (Part 2 of 4)

Part 2: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, talks about the ‘social’ in social media, JetBlue’s Twitter accounts, and presents a case study with Jet Blue’s ‘I Can Jet’ program.   Read →

Twitter Users Spend 64% More Shopping Online Than General Web Users

On May 21, comScore released its Q1 U.S E-Commerce Spending Report , finding that online retail spending approached $34 billion in Q1 2010, a 10% boost compared to last year. As reported on Brian Solis, comScore also revealed insight into social consumers and their spending habits.  According to the report, 23% of Twitter users follow businesses […] Read →

Addictive or Useful? 43% of Social Networkers Visit Multiple Times Per Day

A new report by Experian Simmons documents the incredible growth of social networking in the US.  66% of online Americans use social networking sites today, up from just 20% in 2007.  43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last […] Read →

50% Rise in Mobile Ads Pointing to Social Sites

Social networking is the fastest-growing content category across both mobile browsers and applications, according to a June report by comScore.  In the last six months, there has been a 50% rise in mobile ad campaigns that direct users to multiple social networking sites, according to the May metrics report released July 1 by mobile ad […] Read →

Facebook ’09 Revenue Nears $800M

On June 18 2010, Reuters reported that Facebook’s financial performance is “stronger than previously believed”, with 2009 revenue rising to as much as $800 million, according to two sources familiar with the situation.  The company also earned a net profit “in the tens of millions of dollars last year”, one of the sources said.  After […] Read →

Social Media labeled as ‘3rd Era of the Web’

Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media […] Read →

37% of Social Media Consumers Learn About New Products/Services from Social Networking Sites

Performics released results on June 8, 2010, from a study it sponsored entitled “S-Net (The Impact of Social Media),” a report from ROI Research, Inc.  The study of 3,000 U.S. social network users explored general behaviors and platform preferences for social sites, how social sites affect family and friend relationships, and consumer attitudes towards brands and […] Read →

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