New research from Forrester indicates that while participation in social network services is on the rise, actual content creation is lagging behind. In the past year, their research shows no measurable growth in the Creators category (those who publish a blog, update Web pages, upload user-generated video, or write and post content), while in the Joiners category (those that join social networks) most countries surveyed saw significant increases, including the U.S., which jumped from 51% to 59% between 2009 and 2010. Continue reading
Michele Doyle, Senior Director of Emerging Media for StrongMail Systems, speaks about Social Direct, a social media campaign management tool that enables marketers to launch campaigns across multiple social networks and track the results all the way to conversion. Continue reading
Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Continue reading
Part 2: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, talks about the ‘social’ in social media, JetBlue’s Twitter accounts, and presents a case study with Jet Blue’s ‘I Can Jet’ program. Continue reading
On May 21, comScore released its Q1 U.S E-Commerce Spending Report , finding that online retail spending approached $34 billion in Q1 2010, a 10% boost compared to last year.
As reported on Brian Solis, comScore also revealed insight into social consumers and their spending habits. According to the report, 23% of Twitter users follow businesses to find special deals, promotions, or sales. Of that, 14% of Twitter users reported taking to the stream to find and share product reviews and opinions.
A new report by Experian Simmons documents the incredible growth of social networking in the US. 66% of online Americans use social networking sites today, up from just 20% in 2007. 43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last year. In light of this data, Experian labels social networking as “an increasingly addictive activity” yet goes on to detail how users are connecting with friends, family, and brands through these sites. Are users increasing their visits to social networks out of ‘addiction’ or simply because they are useful ways to connect with others and to show preferences to those within one’s network? Steve Rubel at Edelman Digital entitled his coverage of the report “43% of Online Americans Addicted to Social Networking” and also emphasized the rapid increase in both the number of social network users and the frequency of site visits per user. Continue reading
Social networking is the fastest-growing content category across both mobile browsers and applications, according to a June report by comScore. In the last six months, there has been a 50% rise in mobile ad campaigns that direct users to multiple social networking sites, according to the May metrics report released July 1 by mobile ad network Millennial Media. Overall, 12% of campaigns direct people to social sites as a call to action within ads, a higher proportion than send users to m-commerce sites or to store locator maps.
While mobile advertisers are increasingly trying to drive users to brand pages or promotions on social sites, click-to-call remains the most common type of action they encourage in ads (at 36%), followed by signing up for a service (29%), submitting a form (28%), application download (24%) and watching a video (23%). Continue reading
On June 18 2010, Reuters reported that Facebook’s financial performance is “stronger than previously believed”, with 2009 revenue rising to as much as $800 million, according to two sources familiar with the situation. The company also earned a net profit “in the tens of millions of dollars last year”, one of the sources said. After 6 years, Facebook now ranks as the world’s largest Web social network with nearly half a billion users, and it increasingly challenges more established Internet players such as Yahoo Inc and Google Inc for consumers’ online time and for ad dollars. Continue reading
Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”.
Kistner notes that the decline of Web 2.0 and the rise of social media are connected. Since Facebook has hit the scene, the original social media tools have peaked in usage: blogs, wikis, forums and RSS. Continue reading
Performics released results on June 8, 2010, from a study it sponsored entitled “S-Net (The Impact of Social Media),” a report from ROI Research, Inc. The study of 3,000 U.S. social network users explored general behaviors and platform preferences for social sites, how social sites affect family and friend relationships, and consumer attitudes towards brands and products. Statistics regarding social media use and marketing include: Continue reading