Tag Archives: social networking statistics

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.32 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 271 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 197 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Twitter’s Q2 User Growth Exceeds Expectations, Tops 271 Million

Twitter Q2 results exceed expectationsTwitter recently announced its second quarter results for 2014, with both revenue and user growth surpassing analyst expectations. After two quarters in a row showing decelerating user growth, this quarter’s results offered great news for Twitter.

The number of Twitter’s monthly active users topped 271 million (higher than the 267 million expected by analysts), for a year-over-year growth of 24%. Mobile monthly active users rose 29% to reach 211 million.

Timeline views were also on the rise, with 173 billion views, up from 157 billion in Q1.

Twitter’s sales more than doubled, reaching $312.2 million (earlier projections expected this number to be only around $282.8 million.)

What helped boost revenue and increase user growth? According to Twitter, new tools (including several centered around the World Cup) and new user profiles helped to engage users, as well as added capabilities for advertisers both in the U.S. and internationally.

Mobile advertising was responsible for a significant chunk of advertising revenue (81%), and international revenue more than doubled.

Twitter CEO Dick Costolo said Twitter’s reach is even larger than the number of monthly active users: “The size of our audience on our owned and operated properties is two to three times that of just our monthly active user base, which we believe ranks us among the top 10 largest digitally connected audiences in the world.” (Bloomberg)

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 195 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Global Ad Spending on Facebook Increases Over 50%

Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.”

The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time.

The results are presented via an infographic from Kenshoo, based on 400 billion impressions, 4.5 billion clicks and €1.85 billion in advertiser spend through the Kenshoo platform.

Kenshoo infographic

Facebook ad spending increases over 50% [Kenshoo]

“The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising. Meanwhile search marketing continues to deliver steady returns,” said Justin Thorne, regional marketing director for EMEA at Kenshoo.

Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 193 million blogs via Tumblr
Instagram: 200 million monthly active users via Instagram
Vine: 40 million registered users via Vine
Tagged: 11 million unique monthly users via Tagged
Foursquare: 50 million users via Foursquare
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Faster Growth Predicted For Twitter

World Cup tweets may help fuel faster growth for TwitterA new report from Evercore predicts a “strong possibility” that Twitter’s growth will speed up in the second quarter of this year, helped by millions of tweets from the 2014 World Cup.

Back in April, Twitter had reported 25% growth in the first quarter of 2014, a drop from the 30% growth rate of the previous period.

“Easing user growth comparisons, combined with strong engagement driven by the World Cup in June, lead us to expect domestic user growth re-acceleration,” said Ken Sena, an analyst at Evercore (Bloomberg). This prediction has also fueled an uptick in stock prices, although Twitter stock is still down 35% so far this year.

How much will the buzz around the World Cup help fuel Twitter’s growth?

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 192 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Twitter Sees Over 300 Million Tweets About #WorldCup (And Counting)

Twitter recently announced that in the first 15 days of the World Cup tournament, there have been over 300 million tweets related to #WorldCup. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics.

#WorldCup Tweet Volume - Twitter data

Here are more fun Twitter facts around the #WorldCup:

  • the opening match between Brazil and Croatia drove the most Twitter conversation, with 12.2 million tweets
  • the most-tweeted moment was Brazil’s Marcelo scoring on team’s own goal
  • the most-mentioned players are Argentina’s Lionel Messi and Brazil’s Neymar Jr.
  • #USA and #BRA are the most used hashflags so far

Hashflags during World Cup 2014 [Twitter data]

Have you been tweeting about the #WorldCup?

77% Of Company Mentions On Social Media Are Neutral

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one.

Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral (eMarketer). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.

The large amount of neutral posts indicates that users are relying heavily on social media for customer service; most of the neutral company mentions were from people looking for help and asking questions.

mention

Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

Here are the percentages of weekly online company mentions worldwide, by day of the week:

  • Sunday: 11%
  • Monday: 14%
  • Tuesday: 15.7%
  • Wednesday: 15.5%
  • Thursday:15.8%
  • Friday: 15.1%
  • Saturday: 12%

Based on this data, Tuesday, Wednesday and Thursday see the highest amount of social chatter around brands.

Language is another important factor for marketers to keep in mind: though 64% of posts with company mentions were written in English, a substantial amount of influencers interacted in French (16% of mentions) and Spanish (11% of mentions).

What kind of messages are social network users posting about your brand?

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 190 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

World Cup Day One Draws More Than 58 Million Facebook Users

Facebook interactions for World CupDuring the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network.

AllFacebook reported the “top five social moments” from Thursday:

  • Neymar scores Brazil’s first goal to tie the match
  • Neymar gives Brazil a 2-1 lead on a penalty kick following a controversial foul call
  • the final whistle
  • Oscar scores in extra time to give Brazil a 3-1 lead
  • An own goal by Marcelo gives Croatia an early 1-0 lead

Who was responsible for most of these social interactions? World Cup interactions on Facebook were dominated by males in the 18-24 age group, followed by men 25-34.  Women ages 18-24 came in third, followed by women 25-34.  An older male demographic (men 35-44) rounded out the top five demographic groups participating in World Cup action on the social network.

Were you commenting on social networks during the first World Cup game?

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 188 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Tumblr, Instagram, YouTube Attract Younger Audience

Tumblr attracts the highest share of younger users among top social platformsAmong the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic.

Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex.

On the other end of the spectrum, LinkedIn has the oldest user base, followed by Facebook. Only 26% of Facebook’s users are in the 16-24 demographic; the majority of the social network’s users fall in the 25-34 age group.

Age Profile of Active Users on Social Networks [GlobalWebIndex]

A look at which social networks are most popular among various age groups [GlobalWebIndex study]

Can Facebook regain popularity among a younger demographic – or will it simply keep acquiring companies that already appeal to that age group (ex Instagram, WhatsApp)?

73% of Chinese Adults Online Are Using WeChat

Social media is prevalent among Chinese internet users ages 16-64; nearly 85% have a Qzone account (the most popular social network in China) and roughly half (50%) are monthly active users on the service. Sina Weibo and Tencent Weibo also have membership levels of 75% and higher, according to recent research from GlobalWebIndex.

In addition, Chinese internet users are also finding ways to access officially banned sites like Facebook and Google+, including using mobile to bypass restrictions.

84% of Chinese internet users have a Qzone acct

Top social networks among Chinese internet users [GlobalWebIndex]

In terms of social apps, WeChat has rapidly become a dominant force in China, according to GlobalWebIndex. Around 73% of Chinese adults online have used WeChat in the last month — that’s an incredibly high percentage of active users.

And it continues to grow: according to the report, it was the fastest rising app between Q1 2013 and Q1 2014, and “could easily become the first non-US social platform to enjoy the type of global coverage previously achieved only by names like Facebook.”

73% of China's online population using WeChat

Monthly active users of major social apps among Chinese internet audience

Will Google+ and Facebook ever expand their reach in China (despite national restrictions), or will the country continue to be dominated by local social networks and apps?

WhatsApp Now Used By 19% of Global Online Audience

WhatsApp used by 19% of online audience worldwideWhatsApp is the third biggest social app – even more popular than Facebook Messenger – according to recent research by GlobalWebIndex. Nearly 1 in 5 (19%) of adults ages 16-64 worldwide are using the app, the result of a 30% rise in the last six months (note: the data excludes both China and Japan).

Only 3% of adults in the U.S. use WhatsApp, but it is very popular in emerging nations: half or more of the online population in Hong Kong, South Africa, Malaysia and Singapore use WhatsApp. Based on the app’s popularity in these countries, GlobalWebIndex concludes that “it’s clear why its acquisition was so important for Facebook.”

Here’s a list of countries with the highest percentage of WhatsApp users:

Countries with the most WhatsApp users - Global Web Index

Countries with the highest percentage of WhatsApp users [GlobalWebIndex]

Based on this data, it looks like Facebook’s decision to acquire WhatsApp was a good one, especially in terms of expansion in international markets. Will WhatsApp’s popularity in the U.S. rise as well?