A recent Piper Jaffray survey on American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list of platforms including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. Read →
More than half of social media users in the U.S. are between 25 and 44 years old, but there are considerable differences – of average age and gender – among individual sites, based on recent research by Pingdom. Read →
LinkedIn is the most important social network for B2B marketers, according to new research by BtoB. See which other social platforms are popular among B2B marketers, and what common obstacles companies face regarding social media adoption. Then check out this week’s #RLTM Scoreboard. Read →
Twitter users are 33X more active than Google+ users, according to a new study by social media research firm Umpf. While Google+ claims 170 million users (second only to Facebook), very few of them are active — sharing is 7X higher on Facebook and 2.5X higher on LinkedIn. Also check out the #RLTM Scoreboard. Read →
LinkedIn now has 174 million members, up from 116 million one year ago. Revenue in the second quarter of 2012 was up 89% over the same period a year ago. Read →
Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Read →
Global social media revenues will increase from $11.8 billion in 2011 to $16.9 billion in 2012 – that’s a 43% increase – according to a new report from Gartner. Advertising is largest contributor to overall social media revenue, followed by social gaming. Also check out this week’s #RLTM Scoreboard for the latest social networking stats. Read →
The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Russia is the most expensive, with a cost per click of $1.47, followed by Japan at $1.10, and the United States at $1.01. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. Read →
Nearly nine out of ten teens (89.5%) are on Facebook. See the other top social networks for this demographic, and then check out the #RLTM Scoreboard for this week. Read →
The majority (53%) of Brazilians have accessed the internet at least once in their lifetime, and 45% have done so within the past three months. Usage is concentrated among those ages 34 and under; three-quarters of those ages 10-15 have used the internet. Read →
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