Tag Archives: social networking stats

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 188 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Tumblr, Instagram, YouTube Attract Younger Audience

Tumblr attracts the highest share of younger users among top social platformsAmong the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic.

Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex.

On the other end of the spectrum, LinkedIn has the oldest user base, followed by Facebook. Only 26% of Facebook’s users are in the 16-24 demographic; the majority of the social network’s users fall in the 25-34 age group.

Age Profile of Active Users on Social Networks [GlobalWebIndex]

A look at which social networks are most popular among various age groups [GlobalWebIndex study]

Can Facebook regain popularity among a younger demographic – or will it simply keep acquiring companies that already appeal to that age group (ex Instagram, WhatsApp)?

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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 186 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Active Usage Drops For Facebook and Twitter

Which social networks do you think are seeing the most growth? New data from GlobalWebIndex looks at active usage for several platforms, showing a decline for some of the largest platforms, but also huge gains for Instagram and Tumblr.

Here’s the change in active usage for each platform over the last two quarters (six months):

  • both Facebook and YouTube saw active usage drop 6%
  • LinkedIn and Twitter’s active usage dropped 3%
  • Google+’s dropped 1%

However, it wasn’t all bad:

  • active use of Instagram rose 25%
  • Tumblr saw a 22% growth in active usage
  • Pinterest’s active usage grew 7%

Social Platform Active Users - GlobalWebIndex Study

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Social Networking Stats: Moms on Facebook, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 185 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

U.S. Moms on Facebook: The Stats

In celebration of Mother’s Day, the Facebook Data Science team took a look at moms on Facebook. Here are the basic stats:

  • over 27 million women in the U.S. identify themselves as mothers on Facebook (by connecting with their children on Facebook, or posting life events about giving birth)
  • the average age of moms on Facebook is 47
  • the average age of new moms (those who had children since last Mother’s Day) is 30
Moms on Facebook by Age - Facebook Data Science research

Research by Facebook Data Science

Facebook also broke out the states with the highest percentage of moms on Facebook (listed in decreasing order):

  • Wyoming
  • West Virginia
  • Iowa
  • South Dakota
  • Idaho

And the states with the lowest percentage of moms on Facebook:

  • New York
  • California
  • Virginia
  • Hawaii
  • New Jersey

Does any of this data surprise you?  Happy Mother’s Day!

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Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 184 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Mobile Accounts for 43% of LinkedIn’s Traffic 

Mobile accounts for 43% of LinkedIn's trafficLinkedIn recently projected that mobile would account for half of the social networking platform’s traffic; based on the company’s 1st quarter results, that could be a reality soon.  Mobile represented 43% of LinkedIn’s traffic in Q1 2014, according to the results announced yesterday (AdWeek).

Some additional stats from LinkedIn’s first quarter results:

  • LinkedIn has 142 million unique visitors per month (and 300 million members)
  • membership grew 36% year-over-year
  • ad sales were also up 36% year-over-year

How will continued growth in mobile traffic affect ad sales on the platform?

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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 180 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Teens Prefer Instagram Over Facebook, Twitter

Instagram is preferred social network for teenscInstagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic.

One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed. Then six months ago, Twitter moved into first place as the favored social network of 31% of teens, while Facebook dropped to 27%.

Now, Instagram has moved into first place, with 30% of teens choosing the photo-sharing mobile social network as most important. Twitter dropped to 27% and Facebook fell to 23% over the last six months.

Top Social Network Among Teens - Piper Jaffray

This data provides further evidence that Facebook is losing its appeal among teens – but given that Instagram is a Facebook-owned property, looks like the social networking giant will maintain a strong presence with this demographic.

One other interesting fact from the study: a whopping 85% of teen gamers play mobile games (that’s a lot of gaming.)

Piper Jaffray’s semi-annual survey, Taking Stock With Teens, was published Tuesday (April 9th). It should be noted that respondents consisted of upper-income and average-income teens in the US (lower-income teens were not included). Around 5,000 teens (average age: 16.4) were surveyed about fashion, video games, Apple products, and social networks.

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Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral trafficYouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic.  The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic.

YouTube drives the most engaged referrals, with the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Viewers clearly engage longer with video, and are quite receptive to clicking on related content.

Linkedin drives high quality social referralsBoth Google+ and LinkedIn drive the fewest social referrals out of the eight platforms studies, but the visitors they bring in are high quality.  Google+ users spend more than 3 minutes on average examining content, visit 2.45 pages, and have a low bounce rate of 50.63%. LinkedIn users spend an average of 2 minutes and 13 seconds per click, view 2.23 pages and bounce 51.28% of the time. While traffic from these two social networks remains low, engagement is impressive.

Tied in fourth place are Twitter and Facebook, with similar results. Bounce rate is the same for both platforms (56.35%), and while Twitter referrals view 2.15 pages per visit, Facebook users view 2.03 pages. Facebook users stay on site for 127.44 seconds, Twitter users for slightly less (123.10).

As for the remaining three platforms:

  • Pinterest sees a similar bounce rate to Twitter and Facebook, but just 1.71 pages per visit, and about half the average visit duration (64.67 seconds)
  • Reddit users show a high bounce rate (70.16%)
  • StumbleUpon comes in last, with the least engaged referrals: 1.5 pages per visit and just 54.99 seconds on site

How much traffic does your site receive from social media referrals?  How engaged are those visitors with your content?

Social Media Referral Engagement | Shareaholic

The study examined 6 months of data (Sept 2013 – Feb 2014) across Shareaholic’s network of 200,000+ sites reaching more than 250 million unique monthly visitors. Download the report here: Shareaholic’s “Social Referrals That Matter” Report.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 178 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Complaints Total One-Fifth of Facebook, Twitter Brand Interactions

In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” The study, reported on Nate Elliott’s Blog, examined more than 2,5000 direct user interactions with 20 leading brands.

Here’s the good news: around 50% of user interactions with brands on each site was positive.

Here are the specific numbers for brand interaction sentiment on each social platform:

  • Facebook: 49% positive, 32% neutral, 20% negative
  • Google Plus: 53% positive, 29% neutral, 18% negative
  • Twitter: 55% positive, 25% neutral, 20% negative

Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)?

[Note: in this study, direct user interaction includes posts directly onto brands’ Facebook or Google Plus pages, comments on brands’ Facebook or Google Plus posts, and @mentions of brands on Twitter (Nate Elliott’s Blog).]

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Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.19 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 165 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 100 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

80% of World Leaders On Twitter

President Obama: most popular world leader on TwitterTwitter is becoming a powerful political tool, and in the last two years, world leaders have begun to take note. Eighty percent of world leaders used Twitter in 2013, according to a study from the Digital Policy Council. This number marked a growth of 8% year-over-year (a change worth noting, but significantly less than the 78% growth that took place between 2011 and 2012.)

US President Obama tops the charts with 16 million new followers in 2013, followed by Indonesian leader President Susilo Bambang Yudhoyono, who amassed 4.2 million followers despite only joining Twitter in 2013 (AllTwitter).

Here are the top 10 world leaders on Twitter:

  1. President Obama
  2. President Susilo Bambang Yudhoyono of Indonesia
  3. President Abdullah Gul of Turkey
  4. Queen Rania, the Queen Consort of the King of Jordan
  5. Russian Prime Minister Dmitry Medvedev
  6. President Christina Fernandez De Kirchner of Argentina
  7. His Highness Shiekh Mohammed Bin Al Maktoum, Prime Minister of the UAE
  8. Mexico’s President Enrique Pena Nieto
  9. President Juan Manuel Santos of Colombia
  10. Brazilian President Dilma Rouseff

Top World Leaders on Twitter

Top World Leaders on Twitter [image: Digital Policy Council report]

Twitter use is particularly high among world leaders in Latin American and the Middle East; several European leaders are on Twitter, but none are ranked in the top 10. Leaders are absent from countries that simply haven’t embraced Twitter in any significant numbers, and from countries where Twitter has been blocked (aka China).

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 154 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 90 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Facebook Is Most Popular Mobile App [Survey]

Facebook Is Tops Among Mobile AppsWhich app do you use most frequently on your mobile phone?  A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter.

Mobile phone users were asked which three apps they use most frequently; Facebook ranked #1 for 45% of respondents, Twitter came second with 13%, and Candy Crush followed at 11%.  Fourth in line was Instagram, ranked among the top three most frequently used apps by just 8% of respondents.

The majority of those polled (54%) included Facebook, Instagram or both on their list of most frequently used apps.

Most Frequently Used Apps, Facebook Ranks on Top

Survey data came from a poll of 500 people in the US who activated a mobile phone between June-September 2013.

What are your top three mobile apps?

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Thanksgiving Social Media Stats, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 152 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 85 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Thanskgiving Stats: Stuffing is the Most Popular Side Dish on Social Media

We hope you all had a wonderful Thanksgiving (and for our international readers, we hope you weren’t too bombarded with Instagram pics of turkey and pies from your American friends).  Here’s a few social media stats from Viralheat about the holiday; check them out before you dive into the leftovers.

Social Media Thanksgiving Facts

Explore more infographics like this one on the web’s largest information design community – Visually.

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