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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

Instagram ranks 1st among social networks for teens

Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Read →

Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral traffic

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Read →

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

twitter logo

In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Find more brand sentiment analysis here, and the latest social networking numbers with the #RLTM Scoreboard. Read →

Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

Instagram is fastest growing social network worldwide

Twitter is becoming a powerful political tool, and in the last two years, world leaders have begun to take note. Eighty percent of world leaders used Twitter in 2013, according to a study from the Digital Policy Council. Here are the top 10: Read →

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

Facebook Ranked #1 Among Mobile Apps

Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps; it’s currently used four times more frequently than runner-up Twitter. Read →

Thanksgiving Social Media Stats, #RLTM Scoreboard

Thanksgiving mentions on social media: an infographic from Viralheat

We hope you all had a wonderful Thanksgiving (and for our international readers, we hope you weren’t bombarded with Instagram pics of turkey and pies from your American friends). Here’s a few social media stats from Viralheat about the holiday; check them out before you dive into the leftovers. Read →

Social Networking Stats: 74% of Marketers Now Spend on Facebook Ads, #RLTM Scoreboard

Facebook advertising

A new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.” While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase. A significant portion of this uptick may be due to the introduction of Facebook’s mobile ad offering. Read →

Social Networking Stats: 30% of Social Media Users Include Location In Posts, #RLTM Scoreboard

Placed tracks consumer data 24/7

How much are smartphone users relying on their phones for location data? According to new data from the Pew Research Center, 74% of adult smartphone owners ages 18+ use their phone to get directions or other information based on their current location. And now, more and more social media users are setting their accounts to include location in their posts. Read →

Social Networking Stats: Over 40% of Americans Visit Facebook Daily, #RLTM Scoreboard

Facebook advertising

In a push to gain more advertiser dollars, Facebook announced on Tuesday that over 128 million people in the United States use the social networking platform every day, or more than 40% of Americans. In the UK, 24 million visit Facebook daily. Read →

Social Networking Stats: Japan’s Line Tops 100 Million Users, #RLTM Scoreboard

Japan's Line App

Japanese app Line, which provides free instant messenging and calling via smartphones, tablets and desktops, “is now the world’s fastest growing social network,” according to AdAge. Launched in summer 2011, the app reached 50 million followers in under 400 days. As of January 2013, Line announced that it has over 100 million users globally, and averages over 3 million new subscribers per week. Read →

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