There are 42.6 million people working as freelancers in the United States — how do they connect with good clients, and how do potential clients find freelance workers they can trust? New platform Coworks looks to answer both questions by using social networks to link freelancers with businesses and buyers. Read →
The Republican National Convention saw sharply dropping numbers in TV viewership – but online and social network viewership are up. Tweets from both conventions numbered 13.5 million, up from just 365,000 four years ago. Is the political conversation migrating from traditional media to the internet? Read →
Nearly 90% of small businesses are spending time networking online, according to a new study by small business forum Manta. Out of 600 small business owners nationwide, 74% believe social networking platforms are as important as in-person networking. Read →
Nearly 28 million moms will use social networks this year in the US – that’s 82% of mom internet users who have children under 18 in the household, according to the latest estimates by eMarketer. By 2014, nearly 85% of mom internet users will be on social networks. Moms are also 45% more likely to use social media than the general population. Read →
Data recently released from The China Internet Network Information Center (CNNIC) – a state-supported research organization – revealed that the number of microblog users topped the number of social network users in China in December 2011. Read →
Mobile phones, especially smartphones, are a huge resource for moms – 53% of actually purchased a smartphone “as a result” of becoming a mom. An interview by eMarketer with Mike Fogarty of BabyCenter (an online resource for parents) reveals how moms are using their phones in comparison to regular users, and when they are most likely to be reached by marketers. Read →
New data from eMarketer examines the statistics for US moms – women with children under 18 in the household – on Facebook and other social networks for the next three years. Over two-thirds of all US moms – approximately 23 million – are on Facebook in 2011. Read →
The Super Bowl is the biggest advertising event of the year, and Facebook and USA Today have partnered to create an application that allows fans to rate commercials during the event. Called the “USA Today-Facebook Super Bowl Ad Meter,” the app will be online through Facebook and USA Today, and available via mobile, for users to watch, rate, and share ads during the Super Bowl. Read →
A recent report from comScore measured social networking visitation and engagement around the world, by region. Asia Pacific saw the largest percent of worldwide visitors to social networking sites – 32.5% – and Europe had the highest engagement, responsible for 38% of all social networking minutes. Read →
Until recently, social networking in Brazil was not dominated by Facebook. Instead, Google’s orkut reigned as the most popular social network. But in the last few months the numbers have changed dramatically, showing Facebook and Twitter gaining serious ground while orkut is slowly fading into the background. Read →
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