Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. A recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or once a day) to read or explore health information, and the majority of those surveyed (60%) said that social media “improves the care they deliver.” Read →
A new report from Buddy Media and Booz & Company shows that 95% of companies are planning to invest more in social media, and breaks down how companies are planning to direct those investments. Based on input from more than 100 leading companies, the report looks at the social media platforms being used, which company departments are handling and using social media the most, and measures the projected spend on social media. Read →
This week saw a huge gain in numbers and traffic for Google+, as the social network finally opened up to the public. Read more about Google+, and check out our latest social networking scoreboard. Read →
Malibu has just launched what it claims is the “first social media game for a spirits brand.” The Facebook application is called “Beach Club” and it challenges fans to earn points while running a virtual resort. The goal? To help boost sales during winter (traditionally Malibu’s slow season) and to promote the new Malibu Black product, which debuted last spring. Read →
A new study from the Pew Research Center measures the popularity of social activities among mobile phone and smartphone users, and finds that checking in – through geosocial services such as Foursquare and Gowalla – is the least popular. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
This summer Toyota is running a Facebook marketing campaign – “100 Cars For Good” – and giving fans the chance to vote on which charities receive a new car. Designed to get consumers to engage with Toyota through social media, the initiative runs for 100 consecutive days, ending August 16th. Read →
A recently released study – a collaboration by comScore and Facebook – suggests that the reach and frequency of brand impressions on Facebook may be more important that the number of Facebook fans. The study looks at unpaid impressions for three major brands – Starbucks, Southwest Airlines and Bing – to see the impact of brand exposure, and how brand impressions reach friends of fans. Read →
Many car manufacturers offer potential consumers the ability to build or customize a vehicle on their website. GMC and Buick are taking this a step further and incorporating social media into the process, allowing consumers to share their virtual vehicle with Facebook friends, and see the response via comments and ‘likes.’ Read →
A recent study by Knowledge Networks and MediaPost Communications surveyed teen and adult social media users about their reaction to brands and product recommendations on social media. Overall, 37% of respondents trust what friends and family say about a brand or product on social media, while only 10% trust what a stranger says. Half of mobile web users are interacting with social media at some point during the shopping process, 25% of them to check reviews for brands and products. Read →
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