This fall saw a huge buzz about social media efforts surrounding TV show premieres, from Facebook apps to Character Chatter to Twitter contests. How can networks measure the success of their social media strategy for each show? And what does social media success mean for more traditional television (Nielsen) ratings? Turns out answers to both questions are popping up rapidly. Read →
Social elements figured prominently in the launch of many television shows this fall, and now the USA Network is going further by launching #HashTagKiller, an ‘interactive social media mystery game’ to go along with the hit show ‘Psych’. The goal? To provide a new outlet for engaging Psych’s highly active social media fans – the show’s Facebook page already has nearly 2 million ‘likes’. Read →
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