MTV’s series “Teen Wolf” has announced the debut its third season on Monday, June 3 by igniting a “social media fan-frenzy” that allowed fans to uncover a Hashtagart Mosaic, produced by Hyperactivate.com, on the show’s Facebook page. Read →
Here’s your quick weekly summary of all the latest social media news, with changes and new features for several of the major social media platforms, including Twitter, Facebook, LinkedIn, Pinterest and Instagram. Read →
Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-o is giving viewers a big incentive to live-tweet during the show’s next episode. According to Deadline, on Monday night the show will become the “first primetime drama to allow viewers to choose the ending of an episode in real time.” Read →
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers thought of both shows and commercials as “bits of entertainment.” Read →
Viewers that interact with social media on a second screen while watching TV are actually more engaged in the programming than those watching alone or without social media, according to new research from the Time Warner Research Council. While social media interaction changes the way viewers watch TV, it doesn’t mean they see less – in fact, quite the opposite. Read →
The UK’s Channel 4 is launching a new channel dedicated to the TV shows that generate the most social buzz on Twitter, Facebook, and other social sites. Each program on 4seven (the new channel) will be introduced by viewer comments about the show (both postive and negative.) Read →
Conversations taking place on social networks are leading viewers to new shows, according to new research by Horowitz Associates. Nearly 1 in 5 (19%) of respondents began watching a TV show after reading about it on a social network or blog. And according to eMarketer, viewers are “no longer content to watch shows passively” and are looking to social networks for recommendations and to share their own opinions. Read →
AMC’s “The Walking Dead” has fully embraced social media and turned the show into a “ratings slam dunk” for the network, as well as consistently topping Google and Twitter trends. How has AMC managed to create an “all-encompassing experience for people to watch the show and interact socially”? Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories on social media in 2011 include the Arab Spring, Weinergate and social TV… Read →
Which regular TV shows (not special-event shows) garnered the most social media buzz from September through December 2011? Advertising Age partnered with social-media monitoring firm Trendrr to look at the social chatter from America’s top TV shows on both broadcast and cable networks. Read →
