This fall saw a huge buzz about social media efforts surrounding TV show premieres, from Facebook apps to Character Chatter to Twitter contests. How can networks measure the success of their social media strategy for each show? And what does social media success mean for more traditional television (Nielsen) ratings? Turns out answers to both questions are popping up rapidly. Read →
ABC Network just launched Pan-Am, a new show about the 1960′s stewardesses and pilots on the famous airline. Social media played a huge part in promoting the new series, and Lost Remote interviewed Marla Provencio, Executive Vice President of Marketing for ABC, about how social elements figured into the launch. Read →
Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →
Social elements figured prominently in the launch of many television shows this fall, and now the USA Network is going further by launching #HashTagKiller, an ‘interactive social media mystery game’ to go along with the hit show ‘Psych’. The goal? To provide a new outlet for engaging Psych’s highly active social media fans – the show’s Facebook page already has nearly 2 million ‘likes’. Read →
USA Network is moving a step further into its social media efforts, by integrating an already popular feature – the Character Chatter platform – with Facebook. This new social media feature premiered with a live chat featuring Callie Thorne, star of Necessary Roughness, during that show’s season finale Wednesday night. Read →
The CBS Fall TV season begins this week, and social media is playing a big part in this year’s launch. There will be two weeks of social media events, including online chats with producers, Twitter hashtags for each show, and Tweet Week with actors and producers available to answer fan questions via social media. Read →
The Weather Channel Companies (TWCC) just launched The Weather Channel Social, a partnership with Twitter that allows consumers to see real-time tweets and breaking weather forecasts on TWC’s mobile, television, and Web platforms. Read →
SocialGuide has released the top “Social 100” for July. According to their social rating system, FOX’s Family Guy was the top show overall, NICK’s SpongeBob Squarepants came in second, and VH1′s Basketball Wives was ranked third overall, rounding out the most social TV shows for July. FOX is also the most social TV network. Read →
Part 6 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets are from the case study titled “Twitter on TV: Will Integrating Realtime Content Get Big Ratings?” The speakers were Bravo Digital Media’s Executive Vice President Lisa Hsia and Wiredset and Trendrr CEO and Founder Mark Ghuneim. Read →
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