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Customers Complain On Twitter. Why Do 71% of Brands Ignore Them?

Customer Service Expected From Brands On Twitter

Gone are the days of sending off complaints via snail mail and waiting 6-8 weeks for a reply. Now, customers can shoot off a 140-character tweet and expect a reply within minutes. New research by Maritz shows that nearly half of those who tweet a complaint at a brand expected the company to read and respond to their tweet. Read →

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