What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →
Twitter has announced that it will be adding in-stream Promoted Tweets to its Twitter for iPhone and Twitter for Android mobile apps–an important step given that more than half of active Twitter users access the platform via their mobile device. To date, iPhone and Android mobile users have been exposed to Twitter’s Promoted Products only via the search function–search for a topic and a Promoted Tweet is likely to appear at the top of the search results. With the most recent app updates, however, Twitter now is including the ability to see Promoted Tweets as part of the user’s stream. Read →
Someone may be using your name and picture to create fake Yahoo email and Twitter accounts–at 5c each. Here are the details on how one such scam works. Read →
LocalResponse monitors realtime content and allows marketers to automatically message Twitter users based on that content–a platform that was recently surrounded by controversy around campaigns that it powered for some of its beta customers. Most notorious among these was a Toyota Camry Super Bowl promotion in which a series of verified accounts sent unsolicited @ messages to users who were tweeting with Super Bowl-related hashtags. According to LocalResponse co-founder and VP product Michael Muse, the company will no longer allow clients to run that type of campaign. Read →
When Twitter announced that Promoted Tweets would be appearing near the top of your timeline, it specifically said that you would be served tweets from organizations and brands that you follow. Here’s the exact language from Twitter’s July 28 blog post: “Starting today, we’re introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline.” On September 13, Twitter quietly changed their policy, and started slowly rolling out promoted tweets in timelines for brands that you don’t follow. Read →
Like other advertisers, Toyota spent millions on its Superbowl commercial this weekend. But instead of enjoying positive word of mouth about the new Camry, the brand is dealing with backlash against a Twitter campaign that sent unsolicited @ reply messages to users who were tweeting with Superbowl-related hashtags, inviting them to enter a contest to win a 2012 Camry. What’s worse, the tweets were sent from a series of accounts that had been verified by Twitter, provoking additional backlash against Twitter for appearing to endorse the spam campaign. Read →
A survey of 500 companies found a 70% increase in spam and malware attacks via social networking sites in 2009, according to security firm Sophos. Facebook topped the list as the perceived riskiest of the major social-networking sites, followed by MySpace, Twitter, and finally LinkedIn. The Sophos report (PDF) said that more than 50% of the [...] Read →
