Manchester United is taking a bold step for a professional sports team on social media: the club is creating a social network for its estimated 660 million fans worldwide, aiming to engage fans and tap into Asian markets. Read →
When you’re the fifth major league team in town, it can be difficult to draw fans. That’s where social media comes in for the Philadelphia Union, a Major League Soccer team. The team has built up more than 81,000 followers on Facebook and nearly 20,000 for its @PhilaUnion handle on Twitter in just two years. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Part 12 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Hashtag Battles And Other Realtime Plays That Score” with Michael DiLorenzo, The NHL’s Senior Director of Social Media Marketing and Strategy. Read →
The Detroit Red Wings recently tried a promotion on Facebook that is this generation’s equivalent of a radio station promotion. After scoring the team’s 500,000th “Like” on Facebook last week, the Red Wings decided to give away tickets to its Stanley Cup second round playoff game via Facebook in a partnership with their communications sponsor AT&T. Read →
PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs. The bottom line? Fierko credits the Groupon offer of $14 for [...] Read →
A real-time Twitter feed on the National Hockey League’s site is increasing interaction with fans. In December, the NHL became the first in a handful of companies to launch a white-label platform from TweetMixx that aggregates tweets from Twitter on websites and blogs. The NHL has three Twitter feeds labeled Insiders, Chatter and Links. While [...] Read →
The PGA Tour hired a dedicated social media employee in 2007 and has worked with its partner Turner Sports to make social media a core part of their editorial and marketing focus. Mashable has published an article detailing the league’s social media activities, and the business benefits it is seeing from that investment. The league [...] Read →