Starbucks CEO Howard Schultz is adding a social media element to the company’s “Indivisible” campaign, an initiative focused on job creation. Originally focused around the “Indivisible” collection of products – including a donation to the “Create Jobs for USA” fund with every purchase – the campaign has expanded into social media to drum up support around the Fourth of July holiday. Read →
AIDS battling organization (RED) is teaming up with Foursquare and Starbucks to launch the largest non-profit check-in campaign to date – and to harness the power of social media for social good. Read →
A recent study by UMass at Dartmouth examined the use of blogs, Twitter and Facebook among the 2011 Fortune 500 companies, revealing that there has been little or no change in the number of companies using corporate blogs, Facebook and Twitter in the last year. Read →
A recently released study – a collaboration by comScore and Facebook – suggests that the reach and frequency of brand impressions on Facebook may be more important that the number of Facebook fans. The study looks at unpaid impressions for three major brands – Starbucks, Southwest Airlines and Bing – to see the impact of brand exposure, and how brand impressions reach friends of fans. Read →
A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year. The primary social media goal for these marketers is to increase Facebook “Likes.” Read →
Restaurant use of location-based services for advertising is expected to ‘explode’ in 2011, according to a new report by Packaged Facts, as check-in services such as Foursquare, Gowalla, Facebook Places, and Twitter geolocation continue to grow. The report shows that having a significant Facebook presence allows restaurant brands to connect with consumers and build a large [...] Read →
Candytech, a Czech company that creates and measures Facebook marketing campaigns, has put together an infographic to show Facebook’s growth and population through 2010. The data is from Candytech’s statistics portal, SocialBakers, as reported via TechCrunch. Here are some highlights: Read →
A recent eMarketer analysis of Facebook Fan Pages found significant growth in the number of Facebook fans for some major brands between August and November of 2010. We checked the most recent numbers for the top 10 brands, and found that this growth has continued. Since November, YouTube has added another 3 million fans reach 26.5 [...] Read →
Mashable editor in chief Adam Ostrow moderates a panel discussion with Dennis Crowley of Foursquare, Matt Galligan of SimpleGeo, Starbucks’ Brad Nelson, and Josh Williams of Gowalla. Read →
Starbucks has more than 705,000 followers on twitter and 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? In a blog post, marketing consultant Ayelet Noff analyzes Starbucks social behavior across the Web to come up [...] Read →
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