Social media engagement during the Super Bowl last Sunday topped that of any major televised event, according to data from several social activity tracking firms. Largely from mobile devices, millions of people were checking in, posting, liking, or making comments or mentions about the game.
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With the Super Bowl just around the corner, Facebook recently announced that 35 million (or 1 in 10) Americans have liked one of the 32 NFL pages on the social network. Read →
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. Read →
This year’s Super Bowl XLVI, hosted by Indianapolis, will feature a social media command center for the first time in Super Bowl history. Opening today and running through the Super Bowl on Feb 5, the command center will monitor digital fan conversations via Facebook, Twitter and other social platforms. Read →
On January 1st, Pizza Hut launched a Facebook contest entitled “Top This!” which encourages fans to create their own rendition of the featured song, upload it as video, and potentially be featured in Pizza Hut’s pre-game Super Bowl ad. Read →
The Super Bowl is the biggest advertising event of the year, and Facebook and USA Today have partnered to create an application that allows fans to rate commercials during the event. Called the “USA Today-Facebook Super Bowl Ad Meter,” the app will be online through Facebook and USA Today, and available via mobile, for users to watch, rate, and share ads during the Super Bowl. Read →
A report by Deloitte measures the types of media content that US internet users discuss with their friends, family and colleagues. On average between all age groups, TV shows (at 24%) are the media content type most likely to be discussed. Some of this conversation is taking place via social media, and marketers have taken note by experimenting with social campaigns around their programming for TV shows and broadcasts, including SuperBowl XLV and the Academy Awards. A survey from Room 214 and Crimson Hexagon looked at the activity of Twitter and Facebook users globally while watching TV, as reported by eMarketer. Read →
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