Tag Archives: Tagged

Social Networking Stats: Tagged Tops 330 Million Registered Users, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: over 845 million users via Facebook
Twitter: over 200 million users via AllTwitter
Renren: over 170 million users via iResearch iUser Tracker
Qzone: 500 million active users via China Internet Watch
Sina Weibo: over 250 million users via Forbes
LinkedIn: 150 million members via LinkedIn
Groupon: 115 million subscribers via Reuters
Google Plus: over 90 million users via Larry Page
Tumblr: 44 million blogs via Tumblr
Posterous: 3.9 million members via SF Gate
Pinterest 11.7 million monthly uniques via TechCrunch
Foursquare: 15 million users via Mashable
Instagram 15 million users via The Next Web
Tagged 20 million active users  via The Wall Street Journal

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Social Network Tagged Acquires hi5, Tops 330 Million Registered Users

Tagged Acquires hi5, Tops 330 Million Registered UsersHave you ever heard of Tagged? It’s the third-largest social network in the U.S., and is available in 220 countries and 18 languages, according to Entrepreneur.

Tagged started off around the same time as Facebook, but focused on the teenage, high-school demographic while Facebook spread rapidly among college students.  But when Facebook began letting high school students in, Tagged lost out in the race.  Tagged CEO Greg Tseng told TechCrunch that “Facebook beat us,” and “We were just another social network…but not in the top five.”

How did Tagged survive as Facebook continued to dominate the social networking space?  By asking customers what they wanted, and adapting their focus.  Tseng surveyed Tagged’s users and discovered that “75% of users were actually using Tagged to meet new people.” (Entrepreneur)

Tagged allows people to use filtered search to meet new friends, while Facebook isn’t very helpful with connecting to new people – it’s more about maintaining existing connections.  Tseng capitalized on this feature: “We focused on being the best place to meet new people for any social reason,” he told TechCrunch.

The focus on social discovery – providing a platform for people to meet others, rather than just connect with existing friends – has allowed Tagged to grow alongside Facebook, with 80% of Tagged members also using Facebook.  According to Tseng, there’s still a battle out for which company will be the leader in “social discovery.”

“The way you compete with Facebook is you become the leader in some other space,” said Tseng.

How did users respond to the change in focus? Numbers rose to over 100 million registered users before the acquisition of hi5 in December 2011. Now combined with hi5’s 220 million, Tagged reaches a total of 330 million registered users worldwide, according to an email from Steve Sarner, VP of Sales & Marketing.

Tseng told The Wall Street Journal that this acquisition also doubles the number of active users, from 10 million to 20 million active users. This expansion is reflected by internal growth, as the company doubled the size of its office and saw the number of employees grow from 50 to 200 in 2011.

The goal for 2012? Tseng said if he can double revenue this year, he will consider an initial public offering.

Tagged CEO Claims 100 Million Registered Users of the Social Network

In an interview with Social Times, Tagged social network co-founder and CEO Greg Tseng claims that the platform is the third-largest social network in the US, with over 100 million registered users who form 100 million “new connections” every month.  The site is seeing 5 billion monthly page views.  Tseng says that there is an 80% overlap in active users with Facebook. Continue reading

Average Social Network User is 37 Years Old

Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics.  The analysis showed that the average social network user is 37 years old.  LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28.  The majority of 64% of Twitter users and 61% of  Facebook users are aged 35 or older.

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US visits to social networking sites have increased 62% year over year

U.S. visits to social networking sites have increased 62 percent year over year;
visits from 55 and older age group have increased 77 percent
New York, N.Y., Oct. 9, 2009 – Experian® Hitwise® announced today that Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. The 58 percent was the highest among all social networking sites sites, as U.S. visits to Facebook increased 194 percent in September 2009 compared with September 2008. MySpace received the second-highest market share of U.S. visits for the month, with 30 percent.
Tagged received 2.38 percent of visits in September 2009, the third-largest amount. Twitter had the largest percentage gain in market share of visits among the top five visited Web sites, increasing 1170 percent compared with September 2008. U.S. visits to social networking Web sites increased 62 percent in September 2009 versus September 2008 among the custom category of 155 of the leading social networking sites.

Experian Hitwise released new traffic stats showing that Facebook accounted for 58.59% of all US visits among a custom category of 155 social networking Web sites in September 2009, and that US visits to Facebook increased 19%  in September 2009 compared with September 2008.  MySpace received the second-highest market share of US visits for the month, with 30%, followed by Tagged (2.38% of visits) and then Twitter (1.84%).  Lots more stats, including demographics, at Hitwise; more analysis from MediaPost.