Tag Archives: technology professionals

58% of IT Buyers Use Social Media to Make Tech Buying Decisions

IT Buyers use Social Media to make technology purchasing decisions58% of corporate IT decision makers use social media to obtain information for technology purchases, according to “Social Media at Work,” a new report released by UBM TechWeb this week. (Disclosure:  Modern Media, parent company of The Realtime Report, is the agency of record for UBM TechWeb and helped to prepare the report.)

Additional insights on IT buyers and social media:

  • LinkedIn and Twitter are the best places for IT decision makers to talk shop:
    • 69% are using LinkedIn for professional purposes
    • 44% are using Twitter for professional purposes
  • IT decision makers are using social media to share information about technology vendors, products and services:
    • 66% use social media to stay connected with colleagues and co-workers
    • 59% use social media to learn about new products, services and technologies
    • 47% use social media to seek advice from peers about technology purchases
  • IT decision makers spend 13% of their work-related media time on social media, the fifth-largest amount after vendor web sites (20%), tech b2b web sites (18%), tech b2b magazines (16%), and e-newsletters (14%).

The report is based on a study of the social media consumption habits and preferences of almost 650 business technology decision makers, and can be downloaded at CreateYourNextCustomer.com (registration required).

Social Media Research Shows Gap Between Technology Professionals and Technology Marketers Preferences and Usage

UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology decision makers and the activities technology marketers employ to reach them.

The study examined the social media consumption habits of 630 technology professional respondents and 350 technology marketing respondents, reveals a gap between social media usage and marketing – “While many technology marketers have established a presence on Facebook and Twitter, many are not taking full advantage of the sites that technology professionals frequent and value most, such as LinkedIn and blogs,” said Brandon Friesen, VP and online strategist at UBM TechWeb. Continue reading