Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
mtvU, The Jed Foundation and The Associated Press have collaborated on a survey of of 2,207 undergraduate students ages 18-24 at 40 randomly chosen four-year colleges. Similar to the recent Harris Interactive survey, which reported that social networking led to a greater sense of connectedness (but at the expense of in-person relationships), these interviews, conducted by Edison [...] Read →
TRUSTe has released a report focused on the privacy habits and preferences of teens and their parents. The research was conducted between June 24 and July 1, via email to 4,000 of Lightspeed Research’s MySurvey Panelists at socially-networked households who reported having a teenager in the house. For the most part, parents feel in control: Read →
Ypulse Research has surveyed 1,000 teens and college students from their SurveyU panel to find out how their social networking has (and hasn’t) changed over time. Among the findings, as reported in this blog post on Ypulse.com: 42% of high school students surveyed are using Twitter Facebook still reigns supreme above other social networks with [...] Read →
Online fashion game developer roiworld surveyed 600 U.S. teens (age 13 – 17) in April 2010 and found that U.S. teens spend 2 hours a day online. 80% of that time is spent on a social network. Facebook remains the most popular social network among teens: 78% have created a profile and 69% are [...] Read →
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →
Fifty-eight percent of teens say the freedom to use social networking sites at work could influence their future job decisions, according to a recent survey by Junior Achievement Worldwide, an international youth education nonprofit group, and the accounting giant Deloitte Touche Tohmatsu. Conducted in September, the survey polled 1,000 people ages 12 to 17. The survey [...] Read →
July Comscore figures show that people ages 12-24 are showing disproportionately high usage of Twitter in recent weeks. In July, this group score a 121 index, meaning they were represented among Twitter visitors 21% more than they were represented among total Web users, up significantly form six months ago. Chart and details at Silicon Alley [...] Read →
35% of US adults now have social network profiles, up from 8% in 2005. That’s still a smaller proportion that the 65% of teens — but a larger number overall. The just-released the results of the Pew Internet & American Life Project’s December 2008 tracking survey shows that the use of social media still skews [...] Read →