A report by Deloitte measures the types of media content that US internet users discuss with their friends, family and colleagues. On average between all age groups, TV shows (at 24%) are the media content type most likely to be discussed. Some of this conversation is taking place via social media, and marketers have taken note by experimenting with social campaigns around their programming for TV shows and broadcasts, including SuperBowl XLV and the Academy Awards. A survey from Room 214 and Crimson Hexagon looked at the activity of Twitter and Facebook users globally while watching TV, as reported by eMarketer. Read →