SocialGuide has released the top “Social 100” for July. According to their social rating system, FOX’s Family Guy was the top show overall, NICK’s SpongeBob Squarepants came in second, and VH1′s Basketball Wives was ranked third overall, rounding out the most social TV shows for July. FOX is also the most social TV network. Read →
A recent study by the Luxury Institute in New York measured the media consumption of wealthy individuals ages 35 and younger. Overall, consumption via mobile – smartphones and tablets – is up, and consumption via traditional media – television, radio, and print newspaper – is low in comparison with older generations. Read →
A recent study from TVGuide.com reveals the “most social” TV shows from the 2010-2011 season, with NCIS in the lead. TV ratings are no longer about just numbers; now tracking engagement, especially across social channels, is an important measurement for advertisers. Read →
A report released Monday by educational non-profits Sesame Workshop and the Joan Ganz Cooney Center revealed statistics on media use for American children, including internet, videogame and television use, as well as online video consumption. While television still easily leads the pack, accounting for a “whopping” 47% of the time that children spend on all types of media, other forms of media are rapidly on the rise for those ages 10 and under. Read →
Jimmy Fallon has done great work incorporating Twitter into his Late Night show. It’s probably the first television show to get viewers to participate in the broadcast in almost real time. Fallon calls the segment #latenighthashtags. He creates a topic, announces the hashtag on his show and then the following night reads off some of [...] Read →
Who likes salty snacks? Young adults 18-24, who eat them 5.3 times a week according to market research firm Mintel. So where’s the best place to pitch your snack to these folks? TV inspired by social media seems to be one strong avenue, at least for Wheat Thins. The Nabisco division of Kraft Foods has [...] Read →
Bravo recently launched @BravoTV, a browser-based dashboard offering fans who use Twitter an enhanced environment for discussing the channel’s shows. It was created in collaboration with Twitter executives, who provided insight and feedback. As described by PaidContent.org, visitors to @BravoTV can join topics of conversation by clicking on an assortment of colored talk-bubble icons surrounding a [...] Read →
Twitter, not mainstream media, was the first to break the news of a gunman taking three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010. The information came from an employee inside the Silver Spring, Maryland building via a photo posted on Twitpic. Within seconds, people were learning about the [...] Read →
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