Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Read →
What happens when big data meets data from realtime social media signals? Managed correctly, a realtime marketing program creates the opportunity to offer a unique, personalized value proposition to customers. That’s what Teradata wanted to demonstrate with its “Social Experience” program, which it ran during its recent user conference and saw a 20% participation rate from attendees, who received personalized offers from local merchants and exhibitors based on a combination of realtime social data and customer data. Read →
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