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How The Humane Society Gained 1 Million+ Facebook Fans

How The Humane Society Surpassed 1 Million Facebook Fans

Finding the right voice on Facebook has been a work in progress for The Humane Society since creating their Facebook page in 2007. The organization has discovered that “When it comes to caring for animals, people prefer something a little more serious than the tongue-in-cheek fare found on many Facebook pages.” So how did the Humane Society manage to reach – and surpass – the one million fan mark while experimenting to find the right tone for their organization? Read →

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