Finding the right voice on Facebook has been a work in progress for The Humane Society since creating their Facebook page in 2007. The organization has discovered that “When it comes to caring for animals, people prefer something a little more serious than the tongue-in-cheek fare found on many Facebook pages.” So how did the Humane Society manage to reach – and surpass – the one million fan mark while experimenting to find the right tone for their organization? Read →