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Online Retail: Twitter Shoppers Spend the Most, Facebook Traffic up 92%

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Social media is the fastest-growing source of traffic to online retail sites–but visitors from Facebook or Twitter have a lower conversion rate than those arriving on a shopping site via a search engine, according to a new study released by e-commerce personalization engine RichRelevance. The company analyzed more than 200 million August 2011 shopping sessions on major US retailing sites to understand trends in online shopping behavior, and found that Facebook traffic to online retailers increased 92% from August 2010 to August 2011. Read →

Social Media Sites Send 11% of Referral Traffic

Types of Social Media Site Referrals via eMarketer2

New data from Outbrain shows that just over 10% of external referrals are from social media sites, lagging significantly behind the 41% of referrals that come from search and nearly 33% from other content sites. Nearly three-quarters of these social media referrals are for news and entertainment stories. Read →

Facebook Tops Google as Most-Visited and Most-Searched Site of 2010

Hitwise has released its analysis of the most-visited web sites and most popular search terms for 2010. Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19%  of visits, followed by […] Read →

6% of U.S. Homepages Link to Facebook

According to Comscore, Facebook accounts for 6% of primary homepages in the U.S. in the third quarter of 2010.  ComScore was unable to provide similar data for other Web sites, but Google is widely believed to be among the most popular homepage options on the Web. Read →

Users Spend 700 Million Minutes Per Month on Facebook

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Facebook has updated its official company Statistics page, and Inside Facebook has posted an analysis of how the changes compare to the June and February updates. The changes indicate that the level of activity and engagement of Facebook users continues to grow: Read →

U.S. Internet Users Spent 41.1 Billion Minutes on Facebook In August

comScore Time Spent Aug 2010

New data from comScore shows that, for the first time, U.S. internet users spent more time on Facebook this August–a total of 41.1 billion minutes–than on any other major site.   Google was second with 39.8 billion minutes and Yahoo fell to third, with 37.7 billion. In terms of traffic, Yahoo edged out Google in August to […] Read →

10 Fastest-Growing Facebook Markets Add 14.7 Million New Users in August

Facebook Top 10 Growth Markets

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UK Social Networks Receive More Hits Than Search Engines

According to figures from Experian Hitwise, in May 2010 social networks accounted for 11.88% of all internet traffic in the UK, topping total search engine hits (including Google, Yahoo, Bing, and others), which accounted for only 11.33% of internet traffic.  As reported on Mediapost, in the past UK online behaviors have foreshadowed or mirrored similar […] Read →

Twitter Reaches 190 Million Users, 65 Million Tweets a Day

Twitter COO Dick Costolo announced that Twitter now has 190 million users, who are sending out 65 million tweets each day.  The remarks were made at the June 7 Conversational Media Summit, and reported by TechCrunch.   Twitter reported in April that it had 180 million unique visitors, while it said in February that users were […] Read →

Big in Japan: 12.3% of Japanese Internet Users Use Twitter; Nielsen Reports Huge Growth

The number of unique users in Japan surged from 521,000 in April 2009 to 7.52 million in March, a 15-fold increase, according to the technology ratings service Nielsen Online Japan, as quoted in this New York Times article. Twitter is catching up to Japan’s biggest social networking site, Mixi, which had about 10.8 million unique […] Read →

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