According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
According to Google Ad Planner, Facebook had 13 million unique visitors in Germany in the month of December. Competitive social media network VZ-Netzwerke (which includes SchuelerVZ, MeinVZ and StudiVZ) fell to 12 million, making Facebook the top German social networking destination for the month. Twitter’s traffic grew, too, with 8.3% more visitors in January [...] Read →
TechCrunch reports: After hitting a flat spot last fall, Twitter’s worldwide growth is pointing in the right direction again. According to worldwide comScore figures released today, Twitter’s own site attracted 73.5 million unique individuals in January, up 8% from December, 2009 (when it had 65.2 million visitors). Its annual growth rate is still a phenomenal [...] Read →
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites. Using a snapshot of traffic from December, Compete determined that 15% of traffic to major Web portals like [...] Read →
comScore’s “The 2009 U.S. Digital Year in Review” report is a great summary of social media trends. According to the report, nearly four out of five US Internet users visited a social networking site in December 2009. Social networking now accounts for 11 percent of all time spent online in the US. Both social networking leader [...] Read →
Facebook has surpassed 100 million active mobile users worldwide, 6 months after announcing it had reached 65 million users on Facebook Mobile. Read →
Pingdom has published an analysis of the number of tweets that Twitter is processing, and the results show that Twitter continues to grow. As of December, Twitter is processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day. This is significantly more than Twitter was processing just a [...] Read →
According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%). However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news [...] Read →
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31. Read →