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Turkish Airlines Video Ad Tops 100 Million Views

Kobe vs Messi - Turkish Airlines viral ad (via YouTube)

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It was the fourth most-viral online ad in 2012, and took the prize as the year’s most-viewed travel ad. Read →

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

Four-Seasons-Logo

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. “The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Read →

Crisis Communications: Will Carnival Maintain Social Media Silence About The Costa Allegra, Too?

Carnival's Social Media Fail

The grounding of the Costa Concordia cruise ship last month was a public relations nightmare for Carnival Cruise Corp., and the public did not hesitate to voice their opinion on social media channels. After the first few days, Carnival made the decision to go silent on social networks. Was Carnival right or wrong to pause the conversation – and will they try a different strategy moving forward? We’re about to find out: news outlets are reporting another Costa cruise ship adrift – without power – off the Seychelles. How will the Carnival social media team handle this latest crisis? Read →

KLM To Launch ‘Social Seating’ Service

KLM To Launch 'Social Seating' Service

KLM is planning to launch a “social seating” service, where passengers will be able to link their social media profile to their check-in information, and then choose a seating partner based on the social media profiles of other passengers. Read →

KLM Launches 24Hr Social Media Customer Service With Live Replies Via YouTube, Twitter

KLM Innovative Social Media Campaign: Live Replies to Tweets

KLM Royal Dutch Airlines’ latest endeavour, meant to promote the launch of a new “24-hour service to social media,” involves posting videos on YouTube of live replies to tweets sent to @KLM. This innovative campaign was announced via Twitter on September 19, and ran from 12 noon until late in the evening. Any tweets sent to @KLM might receive a ‘KLM Live Reply’ – KLM employees lined up holding letters to become a ‘living alphabet’ 140-character response. Read →

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