Tag Archives: Trenton Devils

Groupon Promotion Expands the Fan Base for the Trenton Devils

PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon.  She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs.

The bottom line? Fierko credits the Groupon offer of $14 for tickets valued at $27.50  with increasing awareness of the team outside of its Trenton home base, Continue reading