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Do Americans Trust Facebook?

Facebook tops one billion users on mobile

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Read →

Realtime Networked Audiences: Context + Topic + Timing

SocialFlow - full graph small

The shift from a broadcast to a networked means of communications is completely changing the dynamics of publishing. Rather than establishing and controlling discrete publishing channels to broadcast to different audiences, content distributors need to learn to engage different audience types within a single “digital space.” In the context of realtime social networks, the only way to ensure your content is reaching and engaging the right audience is to understand the conversation that your target audience is having. Read →

Only 8% of U.S. Adults Trust Twitter; 13% trust Facebook

A Zogby Interactive survey of 2,100 U.S. adults conducted June 9 – 11 found that while 49% trust Apple, Microsoft and Google, only 8% trust Twitter, and 13% trust  Facebook.  Twitter tied with traditional media, which is also trusted by only 8% of U.S. adults. The percentage of respondents who trust the social media sites […] Read →

Social Media Users Twice As Likely to Believe Companies Are "Genuinely Interested In Them"

Alterian has released a report, “Your Brand: At Risk or Ready for Growth?” written by Michael Hulme of the Institute for Advanced Studies at Lancaster University, which found that 95% of consumers who participated in the survey indicated that they did not trust advertising. Less than a tenth (8%) trust what companies say about themselves and […] Read →

How social media influences trust in advertising

Nielsen’s 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries covers degrees of trust consumers have for advertisers/brands. 90% of consumers surveyed trusted recommendations from people they knew personally, 70% trusted opinions from other consumers posted online, and70% trusted brand websites. More at socialmediatoday. Read →

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