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Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

Tumblr has fastest growing revenue per visit

Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. A new study from Adobe reveals a record-setting fourth quarter 0f 2013 in terms of revenue from social media visitors, and Tumblr’s growth rate was the highest among all social media networks. Read →

LinkedIn Grows 53% Year-Over-Year in New Zealand

Social Media Stats: New Zealand

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis. Read →

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

Social Media News Ticker

Tumblr introduces ads into the “what’s trending” section, Twitter announces “tailored audiences,” and Apple acquires social media analytics firm Topsy (wait, what?!). And a few more social media updates: Read →

Social Networking Stats: Facebook CTR Up 275%, #RLTM Scoreboard

Social media ranks at bottom for website customer satisfaction

New research from Adobe delivers big news for social ROI. For starters, Facebook’s ad click-through rate has risen 275%. The study examines 130 billion Facebook ads, one billion Facebook posts, 2.3 billion Facebook comments, shares, and likes, and more than 400 million individual unique visitors to social net­works includ­ing Twit­ter, Pin­ter­est and Tum­blr. Read →

Social Media News Ticker: DataSift Signs Deal With Tumblr, YouTube Enables Offline Viewing

Social Media News Ticker

YouTube ads offline viewing, DataSift signs deal with Tumblr and more; check out this week’s summary of all the latest social media news. Read →

Social Networking Stats: 31% of Top 100 Brands Are Using Tumblr, #RLTM Scoreboard

tumblr logo

A recent study by Simply Measured looked at use of Tumblr among the Interbrand Top 100 brands across the globe. According to the study, “longevity” is what sets Tumblr apart as a platform for brands. On Facebook and Twitter, engagement happens “almost immediately.” On Tumblr, engagement unfolds over time; 29% of reblogs on Tumblr happen after 30 days. Read →

Social Networking Stats: #RLTM Scoreboard, Did Yahoo! Buy Tumblr For Its Younger Audience?

Tumblr-Logo-Bookmark small

The social media world is still buzzing over Yahoo!’s recent acquisition of Tumblr. What were the motivations behind the acquisition? Research from comScore poses one possible explanation: Read →

Social Media News Ticker: Yahoo! Buys Tumblr, Twitter Acquires Lucky Sort, Pinterest Mobile Updates

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Google+, Twitter, Pinterest and Tumblr: Read →

Social Media News Ticker: Twitter Updates for Mac, LinkedIn Launches Contacts, Mobile Ads on Tumblr

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Twitter, Facebook, LinkedIn, Tumblr and Google: Read →

Social Media News Ticker: Facebook Adds Emoticons, Twitter Launches Music App, Foursquare Update

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, LinkedIn, Foursquare, Tumblr and Spotify: Read →

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