Tag Archives: Tumblr

Customer Satisfaction: Social Media Websites Rank Among The Worst

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Overall, e-business websites have seen a 2.9% increase in customer satisfaction since 2013, reaching 73.4 on ACSI’s 100-point scale.

Social Media

The bad news: social media websites rank among the worst-performing companies researched by the ACSI.

However, there’s also good news: they have improved since 2013. Climbing 4.4% to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers.ACSI 1

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. However, both platforms generated an 8% increase in user satisfaction, reaching an ACSI score of 67 – LinkedIn’s highest score to date. Twitter reached a record high as well, up 6% reaching a score of 69.

Pinterest has emerged as the new favorite social network for consumers, increasing 6% to an ACSI score of 76. Improved features and search capabilities have launched the site to the top of the social media category for the very first time.

After leading the category for four consecutive years, Wikipedia is the only major site to experience a decrease in user satisfaction, falling 5% for a score of 74 (and now ranking below Pinterest). Though struggling to maintain active contributors, Wikipedia remains as the world’s sixth most-visited website, and continues to overpower most of the industry.

YouTube has increased 3% to 73, matching the average of  the “all other” social media category, which includes Instagram, Reddit, and Tumblr. Google+ has remained the same at 71.

Privacy concerns and an abundance of advertisements are responsible for low user satisfaction in social media, according to ACSI.

Search Engines and Portals

Customer satisfaction with search engines and portals increased 5.3%, reaching a score of 80 – largely because of the world’s most popular search engine, Google, which generated an 8% increase and an ACSI score of 83.

ACIS2User satisfaction for other search engines and portals fall far below Google, however. Large competitors have seen their numbers fall – Bing has fallen 4% to 73, tying MSN (who fell 1%), while Yahoo! dropped 7% to 71 – its lowest score, and third consecutive year of decline. AOL remains in last place declining 1% to 70.

With Google as the leader, search engines have proven to give customers a better overall experience than any other e-business category. Because search engine freshness of content is much better than newspaper websites and social media networks, ads are more tolerated on search engines, according to ACIS.

 

News and Opinion Websites

User satisfaction with news and opinion websites has increased 1.4% to 74 – led by sources outside of mainstream media. Larger media organizations have registered declines in reader satisfaction, while the total score of smaller internet news sources (including BBC and NPR) has jumped 7% to 77.

For the first time in five years, FOXNews.com readers are not the most satisfied, as the site has fallen 7%, for a score of 76.

USATODAY.com has generated a 4% gain, reaching 76 – tying FOXNEWS.com for the very first time. ABCNEWS.com has fallen to 74, followed by NYTimes.com (73). CNN.com has fallen by 4%, tying TheHuffingtonpost.com at the bottom with 70.

Are you surprised by consumers’ lack of satisfaction with social media websites?

The ACSI E-Business Report (2014) is based off interviews with 6,259 customers of these three categories, chosen and contacted randomly between May 6 and May 29, 2014.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine:

Facebook Mentions app

Facebook

Twitter

Foursquare

Tumblr

YouTube

Any social media updates that we missed? Let us know in the comments below.

Social Media Campaigns Kick-Off 2014 World Cup

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event:

Hyundai's dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The site will contain 120 pieces of football related art, including GIFs, quotes, illustrations and short films, all to be released periodically throughout the tournament. There will also be a realtime element to the Tumblr site; other pieces of art will be created on the fly based on which threads are most popular as the tournament progresses. Three-fifths of the site’s content will come from six Tumblr influencers/artists, while the remaining artwork will come from Hyundai’s creative team.

Memes will also play a large roll on the site; a new tool allows users to either design their own art or remix existing illustrations, and share them across different social media platforms.

To attract users, some of this artwork has been put on display in New York City’s Times Square.

Hyundai also added a feature to its site called “where to watch“, helping fans in 12 cities find a nearby venue to catch their team’s game.

Adidas is “All in”: Adidas’ “All in or Nothing” ad campaign is projected to be the biggest marketing crusade in company history. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. In the final frame, the ad asks viewers to click either an “all in” or “nothing” button. Those who click the “all in” button will receive up-to-date Adidas World Cup news through #Allin or Nothing and email, and those who click the “nothing” button will see images of (basically) nothing.

Other Adidas World Cup ads online have featured international football stars David Beckhman, Zinedine Zidane, Gareth Bale and Lucas Moura. One recent ad garnered over 14 million views to date, and the campaign’s signature ad has earned nearly 34 million views (see below).

Adidas is also launching a live YouTube web series  called “The Dugout“, allowing fans to take part in interviews, Adidas product reviews, and behind-the-scenes World Cup action.

Coca-Cola's Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

Coca-Cola’s Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

Coca-Cola celebrates “The World’s Cup”:  Coca-Cola is recognizing football as a globally unifying force through “The World’s Cup” campaign. With the “One World, One Game” YouTube ad, the new “World Is Ours” official World Cup anthem, and FIFA World Cup Trophy Tour, Coca-Cola looks to deliver to its audience the most accessible World Cup in history. Also, to kick-off the global event, Coca-Cola has invited fans to be a part of the largest flag photo mosaic ever created, by submitting an image either through Twitter or Facebook. The Happiness Flag will be unveiled before the opening match between Brazil and Croatia.

Coca-Cola has also introduced a new section of branded content in the gaming app QuizUp, which includes 18,000 trivia questions specific to every team competing for the Cup.

McDonald’s “Trick-Shots” the competition: The controversial Trick Shot ad launches McDonald’s “Gol” campaign, which has stolen much of the attention surrounding World Cup social marketing. For the first time in brand history, McDonald’s has redesigned the packaging of the French fry box as part of the new McDonald’s Gol! app. Using one of the twelve new fry boxes, customers can download the app and begin playing. Here’s how it works:

How does your brand plan to keep up with this year’s World Cup?

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 188 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Tumblr, Instagram, YouTube Attract Younger Audience

Tumblr attracts the highest share of younger users among top social platformsAmong the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic.

Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex.

On the other end of the spectrum, LinkedIn has the oldest user base, followed by Facebook. Only 26% of Facebook’s users are in the 16-24 demographic; the majority of the social network’s users fall in the 25-34 age group.

Age Profile of Active Users on Social Networks [GlobalWebIndex]

A look at which social networks are most popular among various age groups [GlobalWebIndex study]

Can Facebook regain popularity among a younger demographic – or will it simply keep acquiring companies that already appeal to that age group (ex Instagram, WhatsApp)?

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 186 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Active Usage Drops For Facebook and Twitter

Which social networks do you think are seeing the most growth? New data from GlobalWebIndex looks at active usage for several platforms, showing a decline for some of the largest platforms, but also huge gains for Instagram and Tumblr.

Here’s the change in active usage for each platform over the last two quarters (six months):

  • both Facebook and YouTube saw active usage drop 6%
  • LinkedIn and Twitter’s active usage dropped 3%
  • Google+’s dropped 1%

However, it wasn’t all bad:

  • active use of Instagram rose 25%
  • Tumblr saw a 22% growth in active usage
  • Pinterest’s active usage grew 7%

Social Platform Active Users - GlobalWebIndex Study

Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat:

Tumblr mobile update

Tumblr’s app update allows users to customize the way their blog looks on mobile

Twitter

Tumblr

  • Tumblr’s mobile apps finally get full-on customization tools – Tumblr released an update to its mobile app allowing users to edit blogs via mobile, as well as change colors, images or pretty much anything else users can change on desktop; choosing a color will even change how the interface looks on others’ devices (Engadget)

Foursquare

  •  Foursquare freezes Mayors ahead of Swarm launch – as of last Friday, Foursquare users can no longer oust mayors within the Foursquare app; mayorships are frozen in place as the company prepares to launch its new app Swarm (PC Mag)

Snapchat

Any social media updates that we missed? Let us know in the comments below.

Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

Revenue Per Visit - Adobe report

Revenue per visit Q4 2013 [Adobe report]

Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year.  A new study from Adobe reveals a record-setting fourth quarter 0f 2013 in terms of revenue from social media visitors, and Tumblr’s growth rate was the highest among all social media networks.

“Tumblr is the dark horse of high-quality traffic,” Tamara Gaffney, principal analyst for the Adobe Digital Index, told AdWeek. While last year Tumblr was at the bottom of the heap, now visits from Tumblr are worth more than referrals from Twitter and Pinterest.

The actual numbers:

  • a visit from Facebook is worth $1.22
  • from Tumblr, $1.10
  • from Pinterest, $0.93
  • from Twitter, $0.83

Another important takeaway from the report: Facebook’s share of referral visits is dropping (15% year-over-year) while shares are rising for Twitter (referred visits up 125% year-over-year) and Pinterest (up 89%). In terms of overall referral traffic numbers, Tumblr is well behind the other three.

In addition, while revenue per visit has risen impressively for Tumblr, recent reports indicate traffic for the social network has been dwindling since Yahoo acquired the platform back in May 2013.

Where does that leave marketers? Tumblr’s revenue per visit has reached an impressive high, but traffic and referrals on the platform are not seeing significant growth.  Is your brand working to engage consumers on Tumblr?

LinkedIn Grows 53% Year-Over-Year in New Zealand

Who’s using social media in New Zealand?  Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis.

The top social media platforms include:

  • Facebook, with 1.95 million unique visitors in November 2013
  • LinkedIn, with 798,000 unique visitors (an increase of 53% since December 2012)
  • Blogger, with 559,000 unique visitors

Twitter trails well at the back of the pack in New Zealand, attracting only 249 million users, well below Tumblr’s 447 million.

What demographics are engaging with each platform?  LinkedIn attracts an older audience, with 68% of users over the age of 35, and with the highest proportion of users 55+ among all social platforms (31%). Tumblr skews younger, with over 55% of users under the age of 35. Facebook and Blogger have a similar demographic, attracting mostly users between 15-24, with a fairly even mix of other age groups.

Top Social Media Sites in New Zealand [comScore]

Are you surprised that LinkedIn and Tumblr are so much more popular than Twitter in New Zealand?

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple:

Facebook

Google+

  • Google makes its own social ads, with a twist – Google+ debuts ‘+Post’ ads; brand posts on the social network are turned into ads, which will run on sites (but not on Google+ itself) that use Google’s “massive” ad network (AllThingsD)

Twitter

Tumblr

and….Apple?!

Any social media updates that we missed? Let us know in the comments below!

Social Networking Stats: Facebook CTR Up 275%, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 144 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 81 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

Social ROI Delivers: Facebook CTR Up 275% [Study]

Facebook CTR [Adobe research]New research from Adobe delivers big news for social ROI.  For starters, Facebook’s ad click-through rate has risen 275%. The study examines 130 billion Facebook ads, one billion Facebook posts, 2.3 billion Facebook comments, shares, and likes, and more than 400 million individual unique visitors to social net­works includ­ing Twit­ter, Pin­ter­est and Tum­blr.

Here are the highlights from Adobe’s Q3 2013 Social Intelligence report:

  • cost-per-click is down 40% on Facebook, while CTR rose 275%, leading to an increase in ROI of 58%
  • revenue per visitor on Twitter is up 300% over last year
  • Twitter referrals to retail sites rose 258%; the same figure for Pinterest was up 84%
  • ‘likes’ produce 87% of all engagement on Facebook
  • brand posts with images produce 600% higher engagement rates than posts with just text
  • the amount of con­tent pub­lished via brand pages jumped up 79% year-over-year; engage­ment with that con­tent rose 115%

What do you think of these results?  Is your brand investing more in social?