The social media world is still buzzing over Yahoo!’s recent acquisition of Tumblr. What were the motivations behind the acquisition? Research from comScore poses one possible explanation: Read →
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile (PaidContent).
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Read →
Gatwick Airport has been using Twitter to keep passengers informed with realtime updates during disruptive weather and flight delays, as well as updates on everyday airport activity. This week, the airport’s Twitter account, @gatwick_airport, became the first UK airport to be recognized by Twitter as a verified account, receiving, as a spokesperson put it, “Twitter’s ‘blue tick’ of authority.” Read →