Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →
Honest Tea has embraced a realtime, interactive broadcast platform for its latest marketing campaign. In what VentureBeat calls “a marketing stunt disguised as test of citizens’ honesty,” the organic beverage company set out unmanned displays of cold tea bottles in various cities, with hidden webcams to show whether customers paid for their tea on live-streaming video. Read →
New data from realtime social media tracker Trendrr measures the top broadcast networks, cable networks and TV shows based on social interaction in June 2011. The two big winners were NBC’s hit The Voice, now the most social show on broadcast TV with nearly 19% of social activity, and the BET Awards, which drew 1.4 million social impressions and nearly one-quarter – 24% – of the social activity for cable TV shows. Read →
A report by Deloitte measures the types of media content that US internet users discuss with their friends, family and colleagues. On average between all age groups, TV shows (at 24%) are the media content type most likely to be discussed. Some of this conversation is taking place via social media, and marketers have taken note by experimenting with social campaigns around their programming for TV shows and broadcasts, including SuperBowl XLV and the Academy Awards. A survey from Room 214 and Crimson Hexagon looked at the activity of Twitter and Facebook users globally while watching TV, as reported by eMarketer. Read →
A new study released by L2 measures how affluent Gen Y consumers use media and how they interact with brands through media. Digital media is easily in the lead, with traditional media channels trailing significantly behind in most areas. If brands want to succeed, they will have to concentrate more on improving their own websites, social [...] Read →
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