Martha Stewart, Founder of Martha Stewart Living Omnimedia, is interviewed by David Pogue, Columnist for The New York Times. Through her digital efforts and with nearly two million followers on Twitter, Martha Stewart is connecting with her customers in a personal way that’s also great for her business. Hear insights from the third most powerful woman in America, a true social media pioneer. Martha speaks about the Gulf oil spill, authenticity on Twitter (yes, she does write all her own tweets!), how the IPad changes tweeting, and posting Twitpics. Continue reading
Martha Stewart, Founder of Martha Stewart Living Omnimedia, is interviewed by David Pogue, Columnist for The New York Times.
Martha uses Twitter for research, asking for suggestions from her readers, and uses it to survey them on a variety of topics. She discovered that many people are using Twitter out of curiosity, to touch celebrity, and some also use it for news – she is fascinated by Twitter’s ability to provide an instantaneous relay with breaking news or natural disasters (ex. the tsunami). Continue reading