Tag Archives: Twitter ads

Social Media News Ticker: Crowdfunding Coming To YouTube Soon

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube:

Facebook

Twitter

YouTube

  •  YouTube will soon let you crowdfund projects directly on the site – YouTube recently revealed a “Creator Preview” that serves as a teaser for upcoming new features, including a stand-alone mobile app for content creators and a crowd-funding option that allows users to contribute money directly through YouTube (Engadget)

Any social media updates that we missed? Let us know in the comments below.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube:

Vine adds direct messaging via video

Vine adds direct messaging via video (photo: Vine blog)

Facebook

  • Facebook updates Pages Manager for IOS – Facebook released version 3.0 of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook)

Twitter

Google+

  • Google+ adds page view count – Google+ users can now see how many times their content has been viewed by others, including photos, posts and profile pages since October 2012 (Information Week)

YouTube

  • YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age)
  • Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET)

Any social media updates that we missed? Let us know in the comments below.

Social Media News Ticker: Facebook “Replies,” Pinterest Acquires Livestar, Flickr Adds Hashtags

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, Pinterest, Flickr and Klout:

Facebook

 Facebook lookalike audience tool

Twitter

Pinterest

  • Pinterest acquires mobile startup Livestar – last Wednesday Pinterest acquired small mobile-focused recommendations startup Livestar; its three engineers will begin working for Pinterest, and Livestar will shut down its services immediately (AllThingsD)

Flickr

  • Flickr adds hashtags – an update for Flickr’s mobile app brought complete hashtag support to the image-sharing network (The Social Media Hat)

Klout

  • Klout adds analytics & announces “Klout for Business” – the new “Klout for Business” will give businesses a complimentary set of analytics (including an ‘easy-to-read’ dashboard) with pointed insights into how and where influencers are engaging with their brands in social media (Klout Blog)

Klout for Business

Any updates to social media platforms that we missed? Let us know in the comments below!

Study: Twitter CPMs Higher Than Other Social Networks

Study: Twitter ads outperforming those on other social networksA recent study by TBG Digital examined ad impressions from 10 different brands on both Facebook and Twitter in Q1 of 2012.  The results?  Twitter ads are attracting higher CPMs than other social networks. It looks like Twitter’s bold move to place Promoted Tweets right in the middle of users’ timelines may be paying off in terms of advertising dollars.

This higher CPM rate is most likely due to Twitter’s in-stream placement of ads, in contrast to Facebook’s sidebar ads, which are easier to ignore or overlook.

Click-through rates also varied significantly for different categories.  Twitter ads were had a much higher click-through rate than Facebook for ads in the “news” category, while both networks were on par in the “sports” and “food and drink” categories.  Facebook out-performed Twitter on click-through rates in the “computers and electronics” and “travel” categories.

The variation of click-through rates by category correlates directly to the best times of day for conversions.  Twitter leads conversions during the times of day when news is being consumed: 6am-12pm and 8pm-12am.  Facebook sees higher conversions during lunchtime, when users are checking in with their social network while on break.

But ads on Twitter aren’t cheap – advertisers pay more for ad impressions on Twitter than on Facebook.  Advertisers purchasing a Promoted Account ad pay between $2.50 to $4 for every follow, and Promoted Tweets cost between $0.75 and $2.50 per engagement, as reported by AllTwitter.  Facebook ads can be as cheap as $0.50.

However, this changes outside of the U.S. In areas where Twitter is relatively new – like Brazil – the cost-per-follower is very low, while follow rates and click-through rates are very high.  The UK is currently sitting in the middle for these metrics, according to New Media Age (as cited on the TBG site.)

 Twitter: Cost Per Follower via TBG Digital

It should also be noted that while the study provides a snapshot of emerging trends, it was taken from a relatively small sample of impressions, compared to the data that TBG Digital currently tracks on Facebook.