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Social Media News Ticker: Facebook Launches 15-Second Auto-Play Video Ads

Social Media News Ticker

Twitter adds Promoted Account tweets to desktop Timelines and tries a ‘click-to-call’ button for ads, Pinterest launches a new Gifts feed featuring Product Pins, Facebook debuts 15-second auto-playing video ads, and more of this week’s social media updates. Read →

Twitter’s Average Ad Rates Drop 81% In Two Years

Twitter's first quarter earnings report

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013. The data includes ads on both Twitter’s website and mobile apps. Read →

Social Media News Ticker: Facebook Video Ads, Snapchat Adds Filters

Social Media News Ticker

Vine adds vanity URLs and a ‘hide Revine’ feature, Snapchat adds filters, Facebook adds nonprofit ‘donation’ button and starts selling video ads, and Twitter’s promoted accounts ads go mainstream on mobile. Here’s the latest in social media news — and Happy Holidays! Read →

Social Media News Ticker: Twitter Opens Direct Messaging to Anyone, Might Kill #Music App

Social Media News Ticker

Facebook adds mobile ad tracking, Twitter opens Direct Messaging to anyone, Foursquare opens ads platform to small businesses, and more — here’s the latest in social media news: Read →

Social Media News Ticker: Twitter Updates for Mac, LinkedIn Launches Contacts, Mobile Ads on Tumblr

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Twitter, Facebook, LinkedIn, Tumblr and Google: Read →

Mobile To Account for 53% of Twitter’s Ad Revenue in 2013

Mobile ad revenues play big role for Twitter

A revised forecast for advertising spending on Twitter estimates the site will earn close to $1 billion in 2014, according to eMarketer. This year, Twitter will earn $582.8 million in global ad revenue; 53% of that will come from mobile advertising. The estimate shows marked growth in earnings from mobile advertising, which accounted for “virtually no ad revenue” back in 2011. Read →

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. politics.” But what is the actual impact of all this political tweeting? Does it really influence users or change behavior? A new study from Twitter and Compete sets out to answer these questions. Read →

P.F. Chang’s Twitter Advertising Results: 70% Engage Via Mobile Devices

P.F. Chang's Twitter Mobile Ad Campaign small

Restaurant chain P.F. Chang’s spent $25,000 to advertise a Lunar New Year promotion this winter, and the results from mobile Twitter users were “staggering.” The brand displayed sponsored tweets promoting dining rewards to Twitter users searching for terms such as “Chinese New Year,” on their mobile phones or their personal computers. In the first four days of the campaign, approximately 1 million people clicked through or engaged with the posts via retweet or reply; of those, roughly 70% did so from mobile devices. Read →

Social Media Advertising: Facebook Is For Food, Twitter For Entertainment (Research)

Social Media Advertising: Facebook vs. Twitter

The best-performing advertising categories on Facebook are the worst-performing on Twitter, and vice-versa, according to new research from Washington Post Co. subsidiary and social media marketing firm SocialCode. Read →

Costolo Claims Twitter is Highly Effective for Advertisers

Twitter CEO Dick Costolo at D9 small

At the All Things Digital D9 conference Wednesday, Twitter CEO Dick Costolo shared a number of facts about Twitter’s growth and performance as an advertising platform. Here are some highlights, captured by Peter Kafka for All Things D: Read →

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