To mark its 90th anniversary with a social media splash, advertising agency Young & Rubicam is “orchestrating a big social media frenzy” on the big screen in Times Square. Live today (Thursday, May 23rd) from 2-3:30pm, the agency is asking people to tweet and offer their definition of what “#advertising is…” Read →
Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →
Twitter’s short video app, Vine, is rapidly becoming popular with brands. Dunkin’ Donuts is the latest major brand to use Vine for a marketing campaign, encouraging fans to participate in the “Running on #IceDD” contest by posting their own six-second Vine videos. Read →
To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter. Customers tweet a photo of the new sandwich to @Wendys with #twEATfor1K and become eligible to win $1,000, with a new drawing each day. Read →
For the first time ever, American Idol producers are allowing the public to choose the theme for one episode that will air this season. After Ryan Seacrest announced the news during the April 3rd show, the public began submitting suggestions by using #ATTIdolTheme on Twitter. Read →
In support of World AIDS Day, Durex created the #1share1condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1share1condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Read →
Check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter. Read →
Caribou Coffee recently launched a new Twitter campaign, entitled You + Your Bou, to hear from customers about their lives and what they’re looking for from Caribou. Centered around the hashtag #MyBou, the aim of the campaign is both to better understand Caribou’s customers, and to engage them outside of the coffee shop. Read →
Harley Davidson recently launched its “E Pluribus Unum” (“out of many, one”) social media campaign based on “having actual Harley riders show off their own chrome.” The campaign was conceived, developed and executed by Harley Davidson fans and centers around the Twitter hashtag #StereotypicalHarley. Read →
When Congress became deadlocked over the extension of a payroll tax cut, The White House turned to social media to gain public support, asking followers “What does $40 mean to you?” The level of response was impressive, and a two-month extension was passed shortly after. How did the Twitter campaign work, and was it essential in achieving the final result? Read →
