Tag Archives: Twitter conference

Video: #RLTM Realtime NY 11 Highlights

Check out scenes from the #RLTM NY 11 Realtime Conference, June 6, 2011 at B.B. King’s NYC, a full-day immersion in the mobile, social and realtime web, compiled by Pattie Simone, founder of WomenCentric.net.

[iframe width=”640″ height=”390″ src=”http://www.youtube.com/embed/Txi1TkJLgHI” frameborder=”0″ /]

Many thanks to Pattie Simone for this video and other FlipReports from #RLTM Realtime NY 11. Check out www.WomenCentric.net, a global online directory of women experts, authors and speakers.

See more videos from #RLTM Realtime NY 11 on YouTube at YouTube.com/RealtimeReport.

What to Expect at #RLTM Realtime NY 11 on Monday, June 6

If you produce live conferences, you soon learn to expect the unexpected. Ideally, the behind-the-scenes chaos does not affect the audience experience.  And serendipity is part of the magic of participating in a live event: you never know who you’re going to meet, what someone’s going to say, or who’s going to show up with a bullhorn.

But while our exact plans for #RLTM NY, like much in life, are subject to change, we have a very clear vision of what we hope to accomplish this coming Monday.

We’re especially excited about this event because the new positioning–we re-branded from TWTRCON to #RLTM earlier this year–has really sharpened our focus on how realtime technologies can be used to create real-life business value. For companies who understand how to harness the power of realtime tools, this will be an incredible opportunity to get a lead on the competition.

What to Expect from #RLTM NY 11

  1. A Business Conference with Bottom-Line Business Value. From our origins as TWTRCON: The Twitter for Business conference to our positioning today–business on the social, mobile and realtime web–#RLTM has always been 100% focused on how organizations can leverage platforms like Twitter, Facebook and Foursquare to drive revenue or save money.  There are plenty of great events focused on the social media industry, or on bringing the social media community together.  #RLTM steps beyond that to focus primarily on bottom-line case studies from brands, non-profits and government agencies.  In one day, you’ll hear from 13 different brands describe their best practices for using realtime tools to drive marketing, customer service, product development, sales and other parts of their business.
  2. Practical Insights That Cut Through the Buzzwords. In addition to the case studies, we will take a deep dive into some key issues that will provide a practical perspective to help realtime decision makers shape their business strategies moving forward.  Geolocation:  where are these platforms going and how do they apply to your business, even if you don’t have retail outlets? The Realtime ecosystem: what happens as platforms like Twitter start to more agressively monetize their technology?  How do you manage your customer relationship when it’s owned by Facebook?  Influence: Can you measure it? earn it? rent it?
  3. A Chance to Play & Try Stuff Out.  We look for ways to make #RLTM conferences into a playground where we can all experiment with new ways of using realtime tools and platforms to share information, connect with people and more.  There’ll be tons of tweeting, of course, and we make sure to provide wifi and powerstrips to keep everyone juiced up and connected.  At Realtime NY 11, one of our sponsors, The Halo Group, is going to be conducting a survey using QR codes — be sure to download a scanner before you arrive, if you don’t already have one: http://web.scanlife.com/us_en/download-application.  So have fun & try stuff you normally wouldn’t.  And don’t be shy about asking for help — lots of other #RLTM attendees are newbies, and the experts in the crowd are always happy to help.
  4. New Friends and New Business Connections.  There are many different reasons people love our events.  But the one thing that people consistently tell me about is that they have made incredible connections at the Realtime Conferences.  New businesses have been started at our events.  Attendees have found new partners, colleagues and customers, and have developed new friendships.  From seating people at tables around topics of shared interest, to the cocktails at the end of the day, we do a lot of things to make it easy for people to connect.  Bring lots of business cards, and get ready to network.

It’s a lot to pack into one day, but incredibly fun, energizing and inspirational.

So stop monkeying around:  it’s time to register for Realtime NY!

Hope we see you there!

Press Release: Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, …

Yesterday we issued a press release announcing the speaker lineup for #RLTM Realtime NY 11. Thank you to our marketing partner PR Newswire for helping us put this release out on the wire! You can see it online here, and we are posting the full text below. If you are interested in applying for press credentials for Realtime NY 11, please click here.


Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, Delta Air Lines, Kellogg’s, the NHL, Gatorade and Bravo Digital Media

Realtime Conference (formerly TWTRCON) to Focus on the Business Value of the Social, Mobile and Realtime Web

NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Citibank’s Frank Eliason, McDonald’s Rick Wion, PepsiCo’s Shiv Singh, Delta’s Allison Ausband, Kellogg’s Jeff Cole, the NHL’s Michael DiLorenzo, Gatorade’s Randall Brown and Bravo Digital Media’s Lisa Hsia will be joined by technology innovators and industry thought leaders from Foursquare, SCVNGR, Loopt, Ad.ly, Edelman Digital, oneforty.com and others.

Hosted by Modern Media’s Tonia Ries, Realtime NY 11 will focus on how companies, non-profits and government agencies are using social media, location-based and mobile technologies such as Twitter, Foursquare and Facebook to transform their organization.

“Realtime businesses create value at the intersection of time, place and shared interest,” said Tonia Ries, founder of The Realtime Report and host of The Realtime Conference. “At Realtime NY 11 we will focus on bottom-line case studies and talk about the latest trends in social commerce, analytics, geolocation, influence metrics and more.”

Realtime NY 11 speakers and panelists include:

  • Allison Ausband, VP, Reservation Sales and Customer Care, Delta Air Lines
  • Steve Boom, President, Loopt
  • Cathy Brooks, Founder, Other Than That
  • Randall Brown, Director of Digital Engagement, Gatorade
  • Jeff Cole, Senior Manager, Global Social Media Operations, Kellogg
  • Michael DiLorenzo, Senior Director of Social Media Marketing and Strategy, National Hockey League
  • Frank Eliason, SVP of Social Media, Citibank
  • Laura Fitton, Founder, oneforty.com
  • Jocelyn Foster, Social Media Marketing Director, International Delight
  • Daniel Gallant, Executive Director, Nuyorican Poets Cafe
  • Mark Ghuneim, CEO and Founder, Wiredset, Trendrr
  • Victoria Harres, Director, Audience Development, PR Newswire
  • Jason Harty, Director, Field and Interactive Marketing, Pretzel Crisps
  • Lisa Hsia, EVP, Bravo Digital Media
  • Oliver Hurst-Hiller, CTO and EVP Product, DonorsChoose.org
  • Steve Klabnik, Founder, rstat.us
  • Gilad Lotan, VP, Research and Development, SocialFlow
  • Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR
  • Kellie McElhaney, Director, Center for Responsible Business, Haas School of Business, UC Berkeley
  • Susan McPherson, SVP, NY, Fenton
  • Tamara Mendelsohn, Director of Marketing, Eventbrite
  • Ebele Okobi-Harris, Director, Business and Human Rights Program, Yahoo!
  • Linda Passante, CEO, The Halo Group
  • Siobhan Quinn, Product Manager, Foursquare
  • Sean Rad, Founder and President, Ad.ly
  • Stephen Rappaport, Knowledge Solutions Director, ARF
  • Steve Rubel, EVP, Global Strategy and Insights, Edelman Digital
  • Matthew Shadbolt, Director, Interactive Product and Marketing, The Corcoran Group
  • Shiv Singh, Head of Digital, PepsiCo Beverages
  • Ragy Thomas, CEO, Sprinklr
  • Kevin Winterfield, Social Business Manager, IBM
  • Rick Wion, Director of Social Media, McDonald’s Corporation

For a complete list of speakers, please visit http://therealtimereport.com/ny11/speakers/.

The Realtime Conference, formerly known as TWTRCON, launched in May 2009 as the “Twitter for Business” conference. This February, the company announced it was rebranding to become The Realtime Report, publishing social media case studies and statistics to reflect the event’s broad focus on all types of realtime business technologies. “The realtime business community uses a broad array of tools to connect with customers at the right time and in the right place,” explained Ries. “The new name reflects where the industry is going and the enormous potential for technology and business innovation.”

To register for Realtime NY 11, go to http://therealtimereport.com/ny11/register/.

To apply for press credentials, go to http://therealtimereport.com/ny11/press/.

For sponsorship information, contact Anne Weiskopf, VP Sponsor Programs, at anne@modernmediapartners.com.

About The Realtime Conference

The Realtime Report is entirely focused on the business use of the social, mobile and realtime web. Its products include The Realtime Conference, a one-day event that features case studies and best practices from leading brands, non-profits and government agencies, and its web site and email newsletter, TheRealtimeReport.com, focused on social media business case studies, statistics and campaigns. The Realtime Report and The Realtime Conference series are produced by Modern Media, a team of people dedicated to driving innovation in the media industry.

About Modern Media

Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions and build websites and social media campaigns. Modern Media launched The Realtime Report (formerly TWTRCON) in May of 2009.

Join us on Facebook: http://www.facebook.com/TheRealtimeReport

Join us on LinkedIn: http://www.linkedin.com/groups/Realtime-Report-3856348

Follow us on Twitter: http://twitter.com/realtimereport

Why Realtime NY 11 Will Be Taking Place at BB King’s!

Pattie Simone interviewed me at The ARF’s recent Re:think 2011! conference, shortly after we’d announced the name change from TWTRCON to The Realtime Report.  Watch as we talk about the story behind the name change, and why Realtime NY 11 will be taking place at a Blues Club, starting at about 2:20!

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Check out more of Pattie’s FlipReports at http://www.youtube.com/user/FlipReport.

Get Ready for Realtime NY 11: Real Brands, Real Business Value (and a few surprises…)

We are super excited about our next event:  Realtime NY 11 will be on June 6 (the first day of Internet Week New York!), at BBKing’s — right in the heart of NYC on Times Square.

It’s our inaugural event since we changed our name from TWTRCON to Realtime.  We are keeping the best of TWTRCON — the focus on the business value of realtime tools, wall-to-wall case studies and hardcore learning, lots of fun stuff to keep it lively — but we are also using this as an opportunity to add some new ingredients that will spice up the conversations even more!

Here’s a preview of just some of the social, mobile and realtime business themes we’re building into the agenda.  As you’ll see, we’re getting into bottom-line dollars-and-cents issues:

  • Listen Up! Turning Conversations into Business Opportunities – How brands such as Gatorade, Citibank,  Kellogg and others listen and engage with thousands of customer conversations, and how they’ve fine-tuned and scaled that skill set within their organization.
  • Show Me the Money (Part 1): The Value of Being Liked – Eventbrite has measured the actual dollar value of a tweet and a Facebook Fan
  • Social Commerce: Selling Plane Tickets on FacebookDelta has a ticket counter on its Facebook page.  Find out how that’s working.
  • Hashtag Battles And Other Realtime Plays That Score BigThe NHL has been an active user of Twitter, and one of the earliest Promoted Products customers.
  • Right Time, Right Place: Getting Customers to Check In – the latest on location-based marketing and promotions tools and strategies.
  • CSR and Social Media: The Business Case for Taking a Stand – how do you measure the business value of doing the right thing?
  • Bravo Tweets Up a Buzz — and drives audiences and engagement for its TV shows.
  • McTrends: Starting Buzz and Managing RumorsMcDonald’s has used Promoted Trends to launch products, but has also had to manage trending rumors in realtime.  Learn about the perils and opportunities of managing realtime buzz.
  • From User to Customer: How Good Design Creates Engagement — Realtime content requires great packaging.  DonorsChoose.org keeps donors and teachers engaged by making it easy for them to connect.
  • The Realtime Small Business: Get Out the Neighborhood — You don’t have to be big to be a realtime brand: the East Village’s Nuyorican Poets Cafe increased ticket sales 30%, doubled the number of events, won a grant from Google and got a write-up in the WSJ.
  • Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions — Pretzel Crisp’s Facebook Fans have been downloading coupons from their Page. Find out how many converted to customers.
  • Influence: Earned, Bought and Measured — the great debate; I can promise that this will be a crackling conversation.  Details to come!
  • The Future of the Realtime Brand — brands need to move their culture from engaging to creating to co-enabling.  Find out how Pepsico is scaling its realtime business strategies.

We are just getting started:  there will be quite a few major announcements and additions to the program over the next couple of weeks.  But don’t wait to register — sign up today to make sure you’re part of the conversation.  Our early bird prices are valid until April 29th, and we added our Go Standby program today, so if you’re involved in building a realtime business for your own organization or your client’s, there’s no excuse not to be there on June 6!!

Goodbye, TWTRCON. Hello, Realtime.

When we first launched TWTRCON in the spring of 2009, it was the height of Twitter mania.  The idea was simple:  to create a Twitter for Business conference focused on how brands and other organizations were using the realtime web to connect with customers in new and exciting ways.

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TWTRCON Feedback: Tell Us How We Can Blow Your Socks Off in 2011!

As we take some time to review what we’ve accomplished this year and make plans for 2011, we realized that we hadn’t yet shared the feedback we got from attendees at our most recent event, TWTRCON SF 10.

Whether you were there in person or not, please read through this post and then help us with your comments and ideas for what you’d like to see at TWTRCON in the coming year!

Here’s what we learned from the ratings and comments we received in our onsite and online surveys: Continue reading