Analytics: What is Influence? From reach to influence: the latest research on the new rules of engagement. Presented by Bernardo Huberman, Senior Fellow and Director of the Social Computing Lab, Hewlett-Packard at TWTRCON SF 10 on November 18, 2010.
Case Study: Social Media for Social Good. From engagement to action: finding a cause that gets fans fired up. Stefanie Michaels, aka Adventure Girl, and Operation Smile at TWTRCON SF 10 on November 18, 2010.
Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy. Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November 18, 2010.
Panel Discussion: Search Goes Social. Learn about how to get found—and find your customers—when search is real-time and search engines are extroverts. Panelists: Othman Laraki, Director of Geo and Search, Twitter | Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo! | Paul Yiu, Principal Group Program Manager, Bing Social Search. Moderator: Danny Sullivan, Editor-In-Chief, Search Engine Land. Recorded at TWTRCON SF 10, on November 18, 2010.
Case Study: What Wine Goes With Bacon – How to use Twitter to delight and excite your customers. Presented by Rick Bakas, Former Director of Social Media Marketing, St. Supéry Vineyards & Winery. Recorded at TWTRCON SF 10 on November 18, 2010.
Brain Pop: Real-Time Advertising – Will real-time advertising messages resonate–or do they alienate? Here’s how one ad network claims to deliver real-time ROI for its clients. Presented by Tobias Peggs, CEO, OneRiot, at TWTRCON SF 10 on November 18, 2010.
Case Study: Moving Your Social Media Business Strategy to the Next Bracket – Integrating real-time strategies, through the H&R Block perspective. Presented by Jennifer Love, Senior Vice President of Communications, H&R Block at TWTRCON SF 10 on November 18, 2010.
Case Study: Tweet for Delivery – How Faasos, a fast food outlet in Pune, India uses Twitter to manage its delivery business. Presented by Shrinath Navghane, Founder, SocialMedia2Go at TWTRCON SF 10 on November 18, 2010.
Analytics: The Value of Being Social — How do you turn streams of data into decisions that drive bottom-line value for your organization? Presented by Avinash Kaushik, Analytics Evangelist, Google, at TWTRCON SF 10 on November 18, 2010.