Analytics: What is Influence? From reach to influence: the latest research on the new rules of engagement. Presented by Bernardo Huberman, Senior Fellow and Director of the Social Computing Lab, Hewlett-Packard at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Social Media for Social Good. From engagement to action: finding a cause that gets fans fired up. Stefanie Michaels, aka Adventure Girl, and Operation Smile at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy. Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November [...] Read →
Panel Discussion: Search Goes Social. Learn about how to get found—and find your customers—when search is real-time and search engines are extroverts. Panelists: Othman Laraki, Director of Geo and Search, Twitter | Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo! | Paul Yiu, Principal Group Program Manager, Bing Social Search. Moderator: Danny Sullivan, Editor-In-Chief, [...] Read →
Case Study: What Wine Goes With Bacon – How to use Twitter to delight and excite your customers. Presented by Rick Bakas, Former Director of Social Media Marketing, St. Supéry Vineyards & Winery. Recorded at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Brain Pop: Real-Time Advertising – Will real-time advertising messages resonate–or do they alienate? Here’s how one ad network claims to deliver real-time ROI for its clients. Presented by Tobias Peggs, CEO, OneRiot, at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Moving Your Social Media Business Strategy to the Next Bracket – Integrating real-time strategies, through the H&R Block perspective. Presented by Jennifer Love, Senior Vice President of Communications, H&R Block at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Case Study: Tweet for Delivery – How Faasos, a fast food outlet in Pune, India uses Twitter to manage its delivery business. Presented by Shrinath Navghane, Founder, SocialMedia2Go at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Hear from small businesses and entrepreneurs who have used real-time tools to change the rules in their industries. Panelists: Nic Adler, Owner, The Roxy Theatre | Andrew M. Israel, Editor, AspenSpin.com | Akash Kapoor, Owner, Curry Up Now | Zoe Keating, Musician. Moderators: Harry McCracken, Editor, Technologizer and Tonia Ries, Host, TWTRCON Watch live video from TWTRCON on [...] Read →
Analytics: The Value of Being Social — How do you turn streams of data into decisions that drive bottom-line value for your organization? Presented by Avinash Kaushik, Analytics Evangelist, Google, at TWTRCON SF 10 on November 18, 2010. The presentation can be hard to follow at times because the slides are not visible on the [...] Read →
