This past week, several brands who take care to maintain their man-friendly images took to Twitter with some engaging campaigns relating to meat, its grilling, its hunting (and the clothes needed for the hunting), and of course the clothes in which to stylishly perform the meat hunting. Read →
To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter. Customers tweet a photo of the new sandwich to @Wendys with #twEATfor1K and become eligible to win $1,000, with a new drawing each day. Read →
Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options. Read →
Indian retail brand Shoppers Stop recently launched a Twitter hashtag contest with a “tweet store” microsite in India that generated more than 22,500 tweets for the store. Based entirely on chance, the contest was designed to engage consumers on Twitter with the opportunity to win a series of fun prizes in realtime. Read →
Australian airline Qantas has seen a string of social media ‘fails’ in the last several months, the latest being a Twitter contest labeled the “Hindenburg of of social media strategies” by one irate tweeter. How did Qantas manage to embroil itself in such social media hot water, and then continue to make the situation worse? And what can the beleaguered airline do to resurrect its reputation with frustrated customers? Read →
ABC Network just launched Pan-Am, a new show about the 1960′s stewardesses and pilots on the famous airline. Social media played a huge part in promoting the new series, and Lost Remote interviewed Marla Provencio, Executive Vice President of Marketing for ABC, about how social elements figured into the launch. Read →
The 20-year-old rock band Pearl Jam has fans all over the world and what better way to energize them than a worldwide online and offline scavenger hunt? The goal of this social media contest (launched via Twitter): be the first to discover which Pearl Jam songs were chosen for the soundtrack of “Pearl Jam Twenty,” an upcoming documentary film about the group. Read →
What happens your brand cedes control of its Twitter account to an outsider? According to Water.org, it’s a “Twakeover.” The nonprofit, which provides clean water for people in developing countries, will be handing over the ‘keys’ to its @Water account to one “ardent” contest winner for a full week in September. Read →
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