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Campbell’s #SlowKettle Twitter Party Trends With The Pope

Campbells #SlowKettle Soups

Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →

Women’s Health Mag Plans “Twitter Takeover” Olympic Issue

Women's Health Olympic issue uses Twitter chat, hashtags

Women’s Health magazine is planning to take advantage of the “social” aspects of the upcoming 2012 London Olympics with a “Twitter Takeover” issue for July/August. Women’s Health publisher Laura Frerer-Schmidt told AdWeek: “We wanted to cover the Olympics in a different way than many sports brands would.” How will Women’s Health use a print magazine to get readers to engage on Twitter? Read →

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