There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
The 20-year-old rock band Pearl Jam has fans all over the world and what better way to energize them than a worldwide online and offline scavenger hunt? The goal of this social media contest (launched via Twitter): be the first to discover which Pearl Jam songs were chosen for the soundtrack of “Pearl Jam Twenty,” an upcoming documentary film about the group. Read →
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