In a study that examined Twitter desktop use in France, comScore discovered that the 55+ demographic accounted for the largest segment of French Twitter users in November 2012, beating out the 15-24 age group at 1.3 million to 1.2 million users, respectively. Read →
Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. Read →
Twitter users who follow brands are more likely to buy from those brands, and more likely recommend those brands to friends, according to a study by Constant Contact and Chadwick Martin Bailey that examines Twitter users and brand interactions. Out of Twitter users who follow brands, half of them are more likely to buy products from those brands. The majority – 6 out of 10 – brand followers on Twitter are likely to recommend a few (42%) or many (18%) of those brands to friends. Read →
The question of how many of Twitter’s 200 million registered users are actually active on the site has been floating around for some time. Yesterday, Twitter CEO Dick Costolo finally revealed the magic numbers we’ve all been waiting for: Twitter now has 100 million active monthly users, and 50 million active users every day. Read →
Data released in July 2011 by Polaris Marketing Research examines the use of Twitter within the US, and showed that most people who access Twitter also use it actively; 1 in 5 internet users have read a tweet in the last 60 days. See highlights from the survey on Twitter user behavior and demographics. Read →
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