There’s a lot of talk about first-mover advantage among social media pioneers. But sometimes it’s better to take your time, according to the folks at Vestas, the big Danish wind energy company. Read →
It’s difficult to move quickly in social media when every post must first be vetted by an international bureaucracy and then translated into six languages. But that hasn’t fazed the United Nations, which maintains a very active presence on Twitter, Facebook, Google+, Tumblr and YouTube. The UN is committed to social media as a way of engaging its diverse constituencies and raising awareness and gaining support for a variety of causes. We outline a number of ways in which the organization is using social media to drive its business goals. Read →
Yesterday Twitter wrote an unsigned blog post. It said that in order to gain access to large markets, it will henceforth cooperate with governments to censor user content within those countries.
Alas, Twitter did not say it so succinctly as that. They started out with a bit of philosophical butter to salve the corporate conscience. Read →
Swinging for the fences, a recent one-day promotion boosted Louisville Slugger’s Facebook likes by 143%, its Twitter followers by 161% and its Facebook “talking about this” number by 834%. Read →
Today at the Realtime Report we developed a WordPress plugin to embed Tweets using the Twitter API. Until we get this into the WordPress plugin repository you can download the zip here and upload to your blog. Read →
Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →
With yesterday’s launch of a major redesign, Twitter has managed to do something that it hasn’t done since it originally launched as a simple mass text messaging service: create a user-friendly, appealing web-based experience. It’s also clear that Twitter has not only found a business model (more on brand pages in a separate post), it has also found a way to articulate its value proposition to users. Here are the top reasons I like #NewTwitter. What do you think? Read →
New Yorkers walking down 6th Avenue or riding the 6 subway line may have been baffled at first by recent mysterious ads for @GirlBehindSix, which described it as a “140-character game show.” But that simple promotion, plus a one-day Promoted Trend on Twitter, generated 33,000 followers for @GirlBehindSix, which was a front for the promotion of a new burger at the Wendy’s fast-food restaurant chain. Read →
Twitter reaches nearly 250 million tweets a day, Google+ users upload 3.4 billion photographs in 100 days, and the #RLTM Scoreboard for the week. Read →
Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →