On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. Read →
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →
What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Read →
Twitter recently topped 200 million monthly active users and 400 million tweets per day, according to a tweet by the company’s @twitter account – this represents an increase of 42% in active users since last March. Read →
Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access. This week Twitter has changed its position. On December 3, Twitter filed a ‘Notice of Removal’ to Federal Court, claiming instead that PeopleBrowsr’s action against Twitter “arises under federal antitrust law,” and as such should be decided in Federal Court. Read →
In a recent talk at the University of Michigan, Twitter CEO Dick Costolo promised that Twitter users will be able to download a full archive of their tweets before the end of 2012. While discussing Twitter’s role in the future of global communication and democratized access to information, he also revealed some interesting Twitter statistics. Read →
Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.
This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected? Read →
Twitter’s been making all kinds of announcements about enhancements to Twitter mobile.
“Now with a new and improved Discover!”
“Now with Twitter Cards, so you can see the story from an official news organization right in your Twitter stream!”
But none of these announcements bring back the one feature that I really miss, and which should be a core part of the Twitter experience: realtime search. Read →
Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. politics.” But what is the actual impact of all this political tweeting? Does it really influence users or change behavior? A new study from Twitter and Compete sets out to answer these questions. Read →
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile (PaidContent).
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Read →
