Tag Archives: Twitter

Asia-Pacific Will Account For One-Third of All Twitter Users In 2014

The number of Twitter users worldwide is projected to increase by nearly 25% in 2014, according to new estimates from eMarketer. By 2018, overall social media growth is expected to reach double-digit gains, and Twitter is calculated to expand by nearly 11%, reaching about 400 million users worldwide.

Users By Region [eMarketer]This year, the Asia-Pacific region will make up one-third of all Twitter users – well above North America’s 24%. By 2018, eMarketer predicts that Asia-Pacific will account for 40% of worldwide Twitter users; this number could rise significantly if China lifts its ban on Twitter in the coming years.

India and Indonesia will see the greatest amount of growth on Twitter in the foreseeable future, as both countries are currently experiencing increases above 50%. By the end of 2014, India and Indonesia will have the third and fourth largest Twitter populations in the world.

Marketers should take note of this international growth, but also be aware that Twitter users in the U.S. account for nearly three-quarters of Twitter’s overall ad revenues, despite only representing about 20% of Twitter users globally (eMarketer).

The report is based on an analysis of Twitter users from 400 data points and more than 90 sources. Note: eMarketer calculates their statistics based on consumer survey data in order to avoid corporate accounts, users with multiple accounts, and other causes of double-counting data; as a result, their figures differ from Twitter’s reported 255 million monthly users.

Sony Builds Interactive Social Media Hub For 2014 World Cup

Sony has teamed up with media agency Isobar to create a new interactive platform for this year’s World Cup, called One Stadium Live. This online forum, which opened on May 1st, compiles the comments and conversations of soccer fans across the world on Twitter, Facebook, and Google+, organizing them all on one website.

One Stadium Live will highlight the event’s most recent – and talked about – news, results, and (of course) conflicts. The forum will also keep statistics on all 32 teams and their players as the tournament progresses. Sony’s “Newsroom Team” will work around the clock to maintain the site, both leading up to and during the tournament, in six different languages.

Sony's One Stadium Live allows for soccer fans across the world to connect using a single website.

Sony’s One Stadium Live allows soccer fans across the world to connect using a single website.

This effort is part of Sony’s One Sony campaign, which is an attempt to use technology to help tell stories and display how customers feel. Nick Bailey, CEO of Isobar, sums up the user experience: “You’ll be able to tune in and see what people are saying, but in an engaging and entertaining way. It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” (AdAge).

One Stadium Live will evaluate the meaning of each post and group together similar comments, allowing fans to interact on a global scale. To safeguard against unwanted messages within these conversations, Sony’s up-to-date technology protects against bots and retweets. The Newsroom team is also in charge of moderating posts to eliminate racist and drug-related comments.

Bailey boldly predicts that 60% of all tweets during the month of the World Cup will be dedicated to the tournament’s action. With an exponential rise in the use of social media platforms between the 2010 World Cup and today, One Stadium Live provides a unique venue to aggregate the increasing amount of conversations soccer fans are having across the world. Through clean, yet spirited communication, this online hub hopes to bring fans closer to the action, and make them feel a part of this global tournament.

Users can quickly browse between the World Cup's "loudest" and "posts" from Twitter, Facebook, and Google+ all at once with One Stadium Live's easy -to-use home page.

Users can quickly browse between the World Cup’s “loudest” and “latest” posts on Twitter, Facebook, and Google+ with One Stadium Live’s easy-to-use home page.

Trials using One Stadium Live were held during international friendly matches in preparation for the World Cup, and resulted in high engagement around a wide range of conversation topics (some examples: team strategies, jerseys, and which players are “hot”).

Following the conclusion of the World Cup, Sony and Isobar plan to modify One Stadium Live into a platform for other major sporting events and shows around the world (one possibility: the next Academy Awards).

Social Media News Ticker: Crowdfunding Coming To YouTube Soon

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube:

Facebook

Twitter

YouTube

  •  YouTube will soon let you crowdfund projects directly on the site – YouTube recently revealed a “Creator Preview” that serves as a teaser for upcoming new features, including a stand-alone mobile app for content creators and a crowd-funding option that allows users to contribute money directly through YouTube (Engadget)

Any social media updates that we missed? Let us know in the comments below.

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest:

Users can share multiple photos on Twitter

Users can now share multiple photos on Twitter via web and the Android app

Facebook

Twitter

  •  Twitter experiments with a new video-sharing feature – Twitter is experimenting with a new feature that makes it easier to embed, display and play video clips on phones; type #amillionwaystodieinthewest into the Twitter app on an iPhone to see how it works (re/code)
  • Twitter brings multiple photo sharing feature to Android app and web – one week ago, Twitter announced that users can share multiple photos in a tweet via the web and Twitter’s Android app (it’s been available on the  iPhone app since late March); up to four photos can fit in a single tweet in a collage-like format (NDTV Gadgets) 

Instagram

Pinterest

Any social media updates that we missed? Let us know in the comments below.

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 186 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Active Usage Drops For Facebook and Twitter

Which social networks do you think are seeing the most growth? New data from GlobalWebIndex looks at active usage for several platforms, showing a decline for some of the largest platforms, but also huge gains for Instagram and Tumblr.

Here’s the change in active usage for each platform over the last two quarters (six months):

  • both Facebook and YouTube saw active usage drop 6%
  • LinkedIn and Twitter’s active usage dropped 3%
  • Google+’s dropped 1%

However, it wasn’t all bad:

  • active use of Instagram rose 25%
  • Tumblr saw a 22% growth in active usage
  • Pinterest’s active usage grew 7%

Social Platform Active Users - GlobalWebIndex Study

Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat:

Tumblr mobile update

Tumblr’s app update allows users to customize the way their blog looks on mobile

Twitter

Tumblr

  • Tumblr’s mobile apps finally get full-on customization tools – Tumblr released an update to its mobile app allowing users to edit blogs via mobile, as well as change colors, images or pretty much anything else users can change on desktop; choosing a color will even change how the interface looks on others’ devices (Engadget)

Foursquare

  •  Foursquare freezes Mayors ahead of Swarm launch – as of last Friday, Foursquare users can no longer oust mayors within the Foursquare app; mayorships are frozen in place as the company prepares to launch its new app Swarm (PC Mag)

Snapchat

Any social media updates that we missed? Let us know in the comments below.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

Are hashtags part of your brand’s marketing plan?  Hashtags work on multiple social networks — but until recently there was no easy way to search them on all of these platforms.  Enter #HashAtIt.com; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

#HashAtIt.com logo

Users can search a single hashtag and collect all the relevant posts and status updates, worldwide, from Facebook, Twitter, Pinterest and Instagram — in realtime. It’s a place for big or small brands to watch how their hashtag campaigns are playing out, and also a way to follow breaking news stories — social networking platforms like Twitter are known for breaking news before major media outlets.

Founder Laurie Paolone spoke about testing #HashAtIt when the story of Paul Walker’s death broke out; the site showed a video of the crash six hours before it aired on a large news media site. “We realized that our platform could give people the results they’re looking for as-it-happens, without any biased censorships,” said Paolone.

The site features customizable #hashtag boards, created and tailored by users. The free service gives users the ability to:

  • craft their own hashtag boards
  • mute the posts they find irrelevant
  • embed their boards on their personal social networks, blogs, or websites
  • see results for each hashtag on all platforms, or on a single platform
HashAtIt Hashtag Search #BringBackOurGirls

The results of a #HashAtIt.com search for #BringBackOurGirls on Instagram

Other hashtag monitoring sites include hashtags.org, which only tracks specific hashtags on Twitter, and #Tagboard, which is the closest competitor to #HashAtIt.com. In general, #Tagboard is focused on collecting posts around a specific hashtag on an ongoing basis, where users pay more to gather more information; #HashAtIt.com is more about hashtag search, with the added benefit of creating a board to keep or share mentions around a certain hashtag.

We’ve listed a few other differences between the two:

  • #HashAtIt.com users can share any of the results from a hashtag search to other social media platforms directly from the post; #Tagboard users can respond to or share a post only within the social platform that the post came from
  • #Tagboard is free for basic use, but then has a variety of pricing for ‘plus,’ ‘pro,’ and ‘enterprise’ levels; #HashAtIt is free for all users
  • #HashAtIt offers an embed code for the #hashtag search board so that users can put it on their own website, blog or article

Given that hashtags are now a mainstream source of conversation on social networks, keeping track of all hashtag mentions in one place is valuable for average users as well as for brands.  How does your brand search for hashtag mentions and follow hashtag campaigns?

Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat:

Facebook

Twitter

YouTube

  • YouTube unveils Google Preferred at NewFronts event – in response to marketer complaints, YouTube launched a new initiative – Google Preferred – that allows advertisers to more easily buy into the top 5% of content on the site, and to effectively measure performance (Variety)

Vine

  • Vine launches a six-second YouTube – last week Vine added several features to desktop; navigation and discovery features from the app are now available, and there’s a a featured section that includes Editors Picks, cool playlists, and special featured videos – plus, all of Vine’s desktop content is accessible without signing in (TechCrunch)

Snapchat

  • Snapchat adds ephemeral text chat and video calls – Snapchat added the ability to text chat and to make “Facebook-like” video calls to its platform; chat history will be erased unless users tap on individual messages to save them for later (TechCrunch)

Any social media updates that we missed? Let us know in the comments below.

80% of Twitter’s Ad Revenue Comes From Mobile

Twitter's Q1 2014 resultsTwitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile (VentureBeat).

However, user growth was disappointing for the platform. Twitter added 14 million monthly active users, and only 3 million of those in the U.S.  To compare total numbers, Facebook has 202 million monthly users in the U.S. vs. Twitter’s 57 million.

New users outside the U.S. are not as lucrative for the company. Ad revenue per thousand timeline views is $3.47 for U.S. users, but only $0.61 for international users.  However, overall ad revenue per thousand timeline views did rise significantly for the company, up 96% to $1.44 (AdAge).

If user growth continues to stall, how long will Twitter’s ad revenues stay on the rise?

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

Facebook acquires motion tracking app MovesCheck out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest:

Facebook

Twitter

LinkedIn

Pinterest

Any social media updates that we missed? Let us know in the comments below.