Tag Archives: Twitter

Social Media News Ticker: Crowdfunding Coming To YouTube Soon

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube:

Facebook

Twitter

YouTube

  •  YouTube will soon let you crowdfund projects directly on the site – YouTube recently revealed a “Creator Preview” that serves as a teaser for upcoming new features, including a stand-alone mobile app for content creators and a crowd-funding option that allows users to contribute money directly through YouTube (Engadget)

Any social media updates that we missed? Let us know in the comments below.

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest:

Users can share multiple photos on Twitter

Users can now share multiple photos on Twitter via web and the Android app

Facebook

Twitter

  •  Twitter experiments with a new video-sharing feature – Twitter is experimenting with a new feature that makes it easier to embed, display and play video clips on phones; type #amillionwaystodieinthewest into the Twitter app on an iPhone to see how it works (re/code)
  • Twitter brings multiple photo sharing feature to Android app and web – one week ago, Twitter announced that users can share multiple photos in a tweet via the web and Twitter’s Android app (it’s been available on the  iPhone app since late March); up to four photos can fit in a single tweet in a collage-like format (NDTV Gadgets) 

Instagram

Pinterest

Any social media updates that we missed? Let us know in the comments below.

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 186 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Active Usage Drops For Facebook and Twitter

Which social networks do you think are seeing the most growth? New data from GlobalWebIndex looks at active usage for several platforms, showing a decline for some of the largest platforms, but also huge gains for Instagram and Tumblr.

Here’s the change in active usage for each platform over the last two quarters (six months):

  • both Facebook and YouTube saw active usage drop 6%
  • LinkedIn and Twitter’s active usage dropped 3%
  • Google+’s dropped 1%

However, it wasn’t all bad:

  • active use of Instagram rose 25%
  • Tumblr saw a 22% growth in active usage
  • Pinterest’s active usage grew 7%

Social Platform Active Users - GlobalWebIndex Study

Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat:

Tumblr mobile update

Tumblr’s app update allows users to customize the way their blog looks on mobile

Twitter

Tumblr

  • Tumblr’s mobile apps finally get full-on customization tools – Tumblr released an update to its mobile app allowing users to edit blogs via mobile, as well as change colors, images or pretty much anything else users can change on desktop; choosing a color will even change how the interface looks on others’ devices (Engadget)

Foursquare

  •  Foursquare freezes Mayors ahead of Swarm launch – as of last Friday, Foursquare users can no longer oust mayors within the Foursquare app; mayorships are frozen in place as the company prepares to launch its new app Swarm (PC Mag)

Snapchat

Any social media updates that we missed? Let us know in the comments below.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

Are hashtags part of your brand’s marketing plan?  Hashtags work on multiple social networks — but until recently there was no easy way to search them on all of these platforms.  Enter #HashAtIt.com; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

#HashAtIt.com logo

Users can search a single hashtag and collect all the relevant posts and status updates, worldwide, from Facebook, Twitter, Pinterest and Instagram — in realtime. It’s a place for big or small brands to watch how their hashtag campaigns are playing out, and also a way to follow breaking news stories — social networking platforms like Twitter are known for breaking news before major media outlets.

Founder Laurie Paolone spoke about testing #HashAtIt when the story of Paul Walker’s death broke out; the site showed a video of the crash six hours before it aired on a large news media site. “We realized that our platform could give people the results they’re looking for as-it-happens, without any biased censorships,” said Paolone.

The site features customizable #hashtag boards, created and tailored by users. The free service gives users the ability to:

  • craft their own hashtag boards
  • mute the posts they find irrelevant
  • embed their boards on their personal social networks, blogs, or websites
  • see results for each hashtag on all platforms, or on a single platform
HashAtIt Hashtag Search #BringBackOurGirls

The results of a #HashAtIt.com search for #BringBackOurGirls on Instagram

Other hashtag monitoring sites include hashtags.org, which only tracks specific hashtags on Twitter, and #Tagboard, which is the closest competitor to #HashAtIt.com. In general, #Tagboard is focused on collecting posts around a specific hashtag on an ongoing basis, where users pay more to gather more information; #HashAtIt.com is more about hashtag search, with the added benefit of creating a board to keep or share mentions around a certain hashtag.

We’ve listed a few other differences between the two:

  • #HashAtIt.com users can share any of the results from a hashtag search to other social media platforms directly from the post; #Tagboard users can respond to or share a post only within the social platform that the post came from
  • #Tagboard is free for basic use, but then has a variety of pricing for ‘plus,’ ‘pro,’ and ‘enterprise’ levels; #HashAtIt is free for all users
  • #HashAtIt offers an embed code for the #hashtag search board so that users can put it on their own website, blog or article

Given that hashtags are now a mainstream source of conversation on social networks, keeping track of all hashtag mentions in one place is valuable for average users as well as for brands.  How does your brand search for hashtag mentions and follow hashtag campaigns?

Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat:

Facebook

Twitter

YouTube

  • YouTube unveils Google Preferred at NewFronts event – in response to marketer complaints, YouTube launched a new initiative – Google Preferred – that allows advertisers to more easily buy into the top 5% of content on the site, and to effectively measure performance (Variety)

Vine

  • Vine launches a six-second YouTube – last week Vine added several features to desktop; navigation and discovery features from the app are now available, and there’s a a featured section that includes Editors Picks, cool playlists, and special featured videos – plus, all of Vine’s desktop content is accessible without signing in (TechCrunch)

Snapchat

  • Snapchat adds ephemeral text chat and video calls – Snapchat added the ability to text chat and to make “Facebook-like” video calls to its platform; chat history will be erased unless users tap on individual messages to save them for later (TechCrunch)

Any social media updates that we missed? Let us know in the comments below.

80% of Twitter’s Ad Revenue Comes From Mobile

Twitter's Q1 2014 resultsTwitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile (VentureBeat).

However, user growth was disappointing for the platform. Twitter added 14 million monthly active users, and only 3 million of those in the U.S.  To compare total numbers, Facebook has 202 million monthly users in the U.S. vs. Twitter’s 57 million.

New users outside the U.S. are not as lucrative for the company. Ad revenue per thousand timeline views is $3.47 for U.S. users, but only $0.61 for international users.  However, overall ad revenue per thousand timeline views did rise significantly for the company, up 96% to $1.44 (AdAge).

If user growth continues to stall, how long will Twitter’s ad revenues stay on the rise?

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

Facebook acquires motion tracking app MovesCheck out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest:

Facebook

Twitter

LinkedIn

Pinterest

Any social media updates that we missed? Let us know in the comments below.

Social Media News Ticker: Facebook Launches “Nearby Friends”

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+:

Facebook Introduces Nearby Friends

Facebook

Twitter

  • Twitter agrees to buy data partner Gnip – Twitter has acquired Gnip, a startup the micro-blogging platform has been working with for years; plans are to offer more sophisticated data sets and better data enrichments for businesses using the data from Twitter’s “Firehose” (re/code)
  • Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal)

Google+

Any social media updates that we missed? Let us know in the comments below.

Which Airlines Are Most Responsive On Twitter?

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines.

American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691. KLM was one of the first to offer 24-hour social media customer service on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013.

Socially Responsive Airline Brands

Virgin America, another risk-taker in social media, is not even present among the top ten; the brand is known for being the first to offer WiFi on all flights, and for launching the first in-flight social network in February 2014.

Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year. Does your preferred airline respond quickly on Twitter?

The data comes from early results of SocialBakers’ Socially Devoted initiative for Q1 2014.