Social media marketing firm Optimum Exposure has released a survey of 40 business based in Yorkshire, in the U.K. The respondents self-selected to participate in an online survey, so they’re likely to be more internet-savvy than the average Yorkshire business. Still the results provide an interesting look at the results that companies in the [...] Read →
Business leaders worldwide are deeply concerned about security threats associated with using Web 2.0 technology. On September 27, McAfee, Inc. released a survey of over 1,000 global business decision-makers in 17 countries, which revealed that half of businesses were concerned about the security of Web 2.0 applications (including social media, micro blogging, collaborative platforms, web [...] Read →
Econsultancy has released the Social Media and Online PR Report, produced in association with bigmouthmedia, which is based on a survey of more than 800 companies and agencies carried out in August and September 2010. Respondents include client-side digital marketers and communications professionals, as well as digital and PR agencies. 72% are based in the U.K.; [...] Read →
Paris-based monitoring company Semiocast has released the results of an analysis of 2.9 million messages gathered over a period of 24 hours, on June 22nd, 2010. Statistics were obtained by processing user-declared locations with Semiocast’s semantic multilingual tools, as very few tweets are actually geotagged (0.6% compared to 0.5% three months ago). According to the Semiocast [...] Read →
Ofcom, the British communications regulator, has released their annual Children’s Media Literacy Audit, which provides an overview of media literacy among children and young people and their parents and carers. The March 2010 report found that a quarter of U.K. children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Globally, social networks and blogs are the most popular [...] Read →
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake [...] Read →