Tag Archives: UK

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 177 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

8 in 10 U.K. Twitter Users Log In Via Mobile

Mobile Twitter users in U.K.A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

In 2014, new estimates from eMarketer project that 82% of U.K. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s population.

What are the most popular activities that users are engaged in while accessing Twitter via mobile?

  • 50% of respondents log onto Twitter via mobile while commuting
  • 33% while hanging out with friends
  • 33% as they eat and drink
  • 25% while sightseeing
  • 25% during live events

Once they’re logged onto Twitter via mobile, what are users doing? The majority – 58% – are reading posts. Nearly half click on links from posts by users they follow, and  around one-third favorited tweets.

Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Do you spend the majority of your Twitter time accessing the platform via desktop, or with your mobile?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max UK campaign puts consumer-generated Vines on outdoor billboardsBranded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K.

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities (AdAge).

Pepsi Max is using Twitter to promote the campaign, and has already taken over the billboards with messages encouraging consumers to submit their Vines. Pepsi Max’s creative agency will coordinate sifting through submissions and finding the best entries.

Chosen entries will be broadcast over the billboards, and also featured on a Pepsi Max YouTube channel. The brand has an impressive social media following in the UK:  Pepsi Max UK’s Facebook page has over 1.1 million likes and @PepsiMaxUK has 59,000 followers on Twitter.

The campaign shows how social advertising is evolving; while posting consumer submissions on billboards is now almost commonplace (HTC One and Domino’s Pizza both recently had campaigns featuring fan-generated content on billboards in Times Square), Pepsi Max UK took the concept to the next level, incorporating Vine videos instead of just tweets or images.  So the question is — what’s next?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

UK Mobile Ad Spend Grows 126% in 2013

UK Mobile Ad Spending via eMarketerThe latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over  £1 billion (around $1.89 billion) in the UK.

Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth.  And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 billion (or more than $3.58 billion).

Meanwhile, digital ad spending continues to grow, but at a much slower rate; it will increase nearly 16% in 2013.

How does this fit into the big picture?  According to eMarketer, digital accounts for nearly 45% of total media ad spending in the UK (this figure is predicted to pass 50% by 2015.) And among digital ad spending, mobile accounts for nearly 20%.

Who are the top players in UK digital ad spending? Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7% of digital ad spending.

By 2017, eMarketer estimates that mobile ad spending will account for well over half of the total digital ad spend in the UK.  What do you think – will mobile soon be responsible for the majority of digital ad dollars spent?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Over 40% of Americans Visit Facebook Daily, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 132 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 67 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

128 Million Americans Visit Facebook Every Day

Facebook announced on Tuesday that over 128 million people in the United States use the social networking platform every day, or more than 40% of Americans.  In the UK, 24 million visit Facebook daily.

101 Million Americans Access Facebook Daily via MobileOut of those who visit Facebook daily in the United States, 79%, or 101 million, do so via a mobile device (smartphone or tablet). In the UK, 20 million daily active users are visiting Facebook via mobile.

While most analysts focus on monthly active users, Facebook says that “daily use is a better measure of its value to advertisers,”  reports The New York Times.

Announcing the data is “part of a larger push to go after dollars earmarked for TV commercials, the top choice among advertisers when they launch campaigns.” (Reuters) 

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Social Networking Stats: Half the UK Population Uses Social Networks, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 123 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 70 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

Social Networking To Reach Half the UK Population in 2013 

Half of UK Population to Use Social Networks in 2013A new report from eMarketer estimates that half of the UK population will use social networks in 2013; this will climb to over 55% by 2017.  While overall growth in user penetration is starting to slow, certain niche user groups and demographics still have room to grow by a significant margin.

Ages 12-44 have the highest user penetration rates, and this will stay consistent through 2017.  However, adults 65+ will exhibit the greatest increases in penetration rates over the next few years.  In addition, the number of social networkers ages 0-11 will increase nearly 10% in 2013 alone.

Other key findings from the report:

General

  • 71% of UK internet users will access social networks by the end of 2017
  • the only age group to not reach 50% penetration by 2017 will be adults 65+

Gender 

  • while males represent over 50% of all internet users in the UK, females will account for 52.7% of UK social network users in 2013
  • nearly 73% of the country’s female internet users—16.9 million—will be active on social media this year

Mobile

  • UK social network users who access the networks via mobile devices will increase by half between 2013 and 2017, jumping from 20.8 million to 31.1 million
  • mobile social user penetration is highest among 18- to 24-year-olds using a mobile phone
  • the sharpest increases in social networking via mobile will come from the youngest and oldest residents; rates will more than triple among users ages 65+ in the next four years

Are you surprised by any of these statistics – especially how rapidly social networking user penetration (and mobile use) will grow among older users in the next few years?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

UK Social Networking Growth Is Highest Among Those 55+

Social Networking Growth Highest Among Ages 55+ in UKSocial networking is growing faster among older internet users in the UK, according to a new study from telecoms regulator Ofcom.  While growth rates are lower among younger demographics (where social networking use is already widespread), internet users ages 55+ have shown strong growth in social network use.

Based on data from 2012, internet users ages 55-64 were the only group with a “significant increase” in social networking growth: more than one-third (35%) created a social networking profile last year – up from 24% in 2011.  Internet users ages 65+ also had a strong showing: one quarter of this demographic (25%) set up a social network profile in 2012.

Keeping in touch with friends and family is the motivating factor behind social networking use for this demographic: 64% of those 55+ with a social network profile use it to contact friends and family they rarely see.

Growth was much slower for younger age groups, although most users in that age already have a profile; TechCrunch also notes that as older users join social networking sites in greater numbers, younger users might be encouraged to “take more of their chatter elsewhere.” This coincides with recent speculation that the larger social networks are losing popularity among younger users, who are instead flocking to newer sites like Snapchat and Vine.

Social Networking Growth in UK - Ofcom study

Overall, the study revealed that nearly two-thirds (64%) UK adult Internet users had a social networking presence in 2012 — up from 59% in 2011.

In addition, UK users are visiting social networks more often: half of UK adults with social networking profiles check it more than once a day, up from 35% in 2011.

What do you think – will increasing numbers of older users on social networks drive younger users to newer platforms?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

London’s Regent Street Launches Social Media Hub 24/7

#RegentStreet tweetRegent Street, one of London’s major shopping streets, recently launched 24/7, a “social media hub” that allows consumers to find the latest news and engage – in realtime, on multiple social media platforms – with the shops, restaurants, cafes, bars and hotels in the area.

The customized social media hub – accessed through regentstreetonline.com – links customers to over 100 Regent Street brands on Twitter, Facebook, Instagram, Pinterest, SoundCloud and YouTube. Consumers can engage with the community 24 hours a day through conversations on #RegentStreet, #HeddonStreet, #SwallowStreet and others.

Regent Street Social Media Hub

Users must sign in to engage with the 24/7 content, and the social media hub maintains an ‘Archive’ that showcases social media from previous hashtag conversations.

“We are delighted to offer shoppers and visitors from all over the world a new way of engaging and enjoying their Regent Street experience,” says David Shaw, Head of Regent Street Portfolio, The Crown Estate. Regent Street is a popular choice for global brands opening flagship stores.

How much engagement – and actual traffic – will this customized social media effort create for Regent Street?

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

40% of UK Consumers Say Social Media Improves Customer Service

Is social media “fundamentally redefining the relationship between consumers and brands?”

UK Customers Prefer Customer Service via Social Media (Echo, Fishburn Hedges study)According to new research by Fishburn Hedges and Echo, eighteen million UK customers are speaking to brands via social networks. The number of people in the UK using social media for customer service has nearly doubled in the last eight months, from 19% to 36%.  Most of them – 65% – feel that social media is a better method of communication than trying to get through to a person at a call center.

Four in 10 respondents said that social media “improves customer service” (whether they use it or not), vs. only 7% who fear that social media could have a detrimental effect on customer service.

Nearly 7 in 10 (68%) of UK consumers who’ve used social media channels to communicate with brands believe that “social media has given them greater customer voice.”

Percent of UK Customers Interacting With Brands via Social Media (Echo, Fishburn Hedges study)The younger generation is most likely to reach out to brands via social media – nearly half have done so – but other age groups also have strong showings.  Over one in 4 respondents ages 55+ have used social media to communicate with brands.

Are UK companies doing enough to be available to consumers on social media, particularly in response to customer service demands? And having a social media presence isn’t enough – they have to be able to respond quickly.  In the US, over half (51%) of Facebook users and over 80% of Twitter users expect to receive a response to their questions within 24 hours or less.

The Fishburn Hedges research combines data from 2,000 UK consumers’ views of social media and brand engagement, in-depth interviews with executives from leading brands, and data from social media monitoring. Download a PDF of the report findings here.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

New UK Channel Dedicated to TV Shows With “Most Social Buzz”

New UK Channel Dedicated to TV Shows With "Most Social Buzz"The UK’s Channel 4 is launching a new channel dedicated to the TV shows that generate the most social buzz on Twitter, Facebook, and other social sites.  Each program on 4seven (the new channel) will be introduced by viewer comments about the show (both postive and negative.)

Although Channel 4 has a slightly younger demographic than competitor channels, 95% of its shows are still watched live – so 4seven will give viewers a chance to see programs that are back by popular demand, including documentaries or short series they might have missed. “With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff,” said David Abraham, Channel 4 CEO (via BBC News).

Launching on July 4th, 4seven will choose a show for the 8pm and 10pm weekday slots based on social buzz (sentiment, not just volume) within the past 24 hours.  At 9pm, 4seven will broadcast the same show that played at 9pm on Channel 4 the night before.  The rest of the schedule will be filled with shows that were most popular during the previous week, including content from other Channel 4 owned stations, including including E4, More4 and Film4, as reported by AdAge.

Abraham adds, “4Seven will schedule the main channel content that is creating noise — among social media, bloggers, commentators and of course via contact our viewers have directly with us – and incorporate this buzz into the look and feel of the channel.”

It’s a new model – the broadcaster is listening to its audience, and delivering content based on their response – that takes social TV to a different level.  Each day’s schedule is built upon an analysis of sentiment and volume from the previous day or week.  Viewers will get to see what they and their friends enjoyed the most, and advertisers are buying spots in shows that already have audience approval.

Will it work?  What do you think?

 

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS