New research from comScore shows that UK smartphone owners ages 18-24 have a higher recall of mobile advertising, at 38% vs. 26.5% of smartphone users overall. This age group is also significantly more likely to see in-game ads on mobile, click on social networking advertisements and to receive coupons or deals through social networking. Read →
Social networking is growing faster among older internet users in the UK, according to a new study from telecoms regulator Ofcom. While growth rates are lower among younger demographics (where social networking use is already widespread), internet users ages 55+ have shown strong growth in social network use. Read →
London shopping area Regent Street recently launched 24/7, a “social media hub” that allows consumers to find the latest news and engage – in realtime, on multiple social media platforms – with the shops, restaurants, cafes, bars and hotels in the area. Read →
“Is social media fundamentally redefining the relationship between consumers and brands?” Out of the 36% of UK customers who have used social media to communicate with brands, the majority – 65% – prefer social media to call centers. Read →
The UK’s Channel 4 is launching a new channel dedicated to the TV shows that generate the most social buzz on Twitter, Facebook, and other social sites. Each program on 4seven (the new channel) will be introduced by viewer comments about the show (both postive and negative.) Read →
UK department store Harrods is using a Pinterest contest to engage consumers and creative fans of the brand. Harrods is asking consumers to “pin” images for a store window with the theme “Queen’s Diamond Jubiliee Street Party,” and the winner will be flown to London to see the unveiling of a Harrods window inspired by their Pinterest board. Read →
British wireless and mobile provider O2 is running a holiday campaign complete with personalized messages from Santa on YouTube. Using the hashtag #O2santa, followers can tweet Santa a message they’d like him to read, and he will create and post a personal video on his YouTube channel in response. The aim is for followers to then share the video via social platforms, tweeting the personal message or emailing a link to the video. Read →
On July 26, the Seattle Police Department used its @SeattlePD Twitter account to post fragments of dispatch calls between 6am and 6pm – and in the process lost several hundred followers. This outcome, and the controversy around the Seattle PD Twitter campaign, stands in sharp contrast to a similar experiment conducted by the Greater Manchester Police in October 2010, which was declared a PR success with 11,000 followers gained and a global trending hashtag. Read our in-depth analysis of the Twitter campaigns and future social media plans for the Seattle PD and the Greater Manchester Police. Read →
New data from comScore measures the number of UK mobile users accessing social networks or blogs via their mobile device. In September 2011, 35% (or 17 million) of the total UK mobile audience accessed social networking sites or blogs via mobile. The majority of these mobile social networkers – 57% – accessed social networks on a daily basis. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
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